• Human Resources Department.• Management of projects and growth engines, implementing the service policy and client experience in the aspects of – trade, marketing, operations, sales and the economic department• Partner in outlining the chain's strategies and implementation of tactical action plans in collaboration with the company's V.Ps for the implementation of the strategy• Management of organizational development in the synergy process with the Shufersal parent company, transition into a corporate structure. Conduct with the company's management• Leading a streamlining process through the consolidation of departments, improving and maximizing organizational resources• Implementation of a new organizational policy: building a structural and functional channel, implementing streamlining processes in the branches and headquarters from structural changes and regulating overloads in headquarter units, conversion of work capacities to Shufersal through changing occupational analysis and employee versatility, streamlining resources and budgets. Skills and motivation channel: manager development process , company management development Organizational climate channel: employee experience in the organization• Solidification and implementation of the organizational culture, shaping an organizational DNA and defining the company's organizational values• Building, management and budget control of human resources, headquarters and wages• Performing and leading the synergy of the headquarter work and carrying out integration and monitoring of the implementation of annual work plans, integration work in collaboration with the C.E.O and headquarters• Management of core commercial projects – introducing the sale of Cannabis in the chain's pharmacies, establishing a new sales website for pick-up service

• Establishment and management of human resources activities for about 500 employees in 45 branches nationwide.• Employee recruitment and employment policy, management of staff positions.• Establishment of internal training system, training and development of employees, consultation and guidance for managers.• Development of organizational infrastructures and the implementation of protocols and processes to support the commercial business strategy.

• Management of quality and quantity indices of availability and support, service and sales.• Budget planning and management and setting up a reward and incentive structure.• Recruitment, instruction and training of employees. • Leading service processes to prevent client desertion, predicting future bounce rates, client satisfaction.• Building a quality and regulations system for compliance with ISO standards.