Accomplished executive with an extensive record of achievement in high-growth startups as well as established global agencies and consultancies. Deep experience in digital strategy, media, ad-tech, and ecommerce. Demonstrated track record driving growth, innovation and partnership with brands, agencies, trade groups and ecosystem players. Excel at taking on new challenges, leading teams, and driving growth. Always looking for new opportunities to grow professionallyData-driven Chief Marketing, Growth & Digital Officer with a record in building global teams, growing profits and implementing high-growth marketing, eCommerce, digital and product strategies.KEY EXPERTISE:1. Development and hands-on execution of Business, Growth, Go To Market, Marketing & Brand Strategies for Digital Products & ServicesSuccessfully implemented international growth strategies and marketing / eCommerce / digital communication plans across EMEA, APAC, MENA, CIS, LATAM and NORAM- Launched profitable global digital products & services in tourism, entertainment, fintech, eCommerce and mobile apps;- Delivered unique and sophisticated rebranding projects (including building mobile apps, web portals and loyalty programs)- Successfully introduced digital products to new territories;- Built and actively managed product and marketing teams of 100+ capable to scale-up activities in 30+ languages.2. Implementation of Growth Engine Components & Growth Hacking culture across the businessScaled up activities x100s times, improved profitability CLV/ROI/CAC and saved $millions by optimising customer journeys and setting up evergreen growth experiments across customer life cycle stages.- Scaled up acquisition numbers through organic, social, paid, affiliate and referral channels- Improved product and sales profitability as well as retention, reactivation, referral and monetisation rates by reducing waste and optimising customer journeys (web, mobile, social, in-product)- Brought digital know-how in house by setting up internal digital marketing agencies and growth groups/squads focused on actionable “small KPIs” - Optimised results and automated processes by implementing bespoke adtech and martech stacks- Worked in senior positions for companies from all sides of digital marketing industry (agency and network side, publisher side, client side and as an independent consultant).🌟 Excited to be named one of the "70 Digital Women to Watch in 2023" by Digital Women Awards! 🚀 Let's connect and inspire change in the digital landscape! 🌐
Listed skills include Advertising Sales, Digital Marketing, Online Advertising, Performance Based Marketing, and 37 others.