Emily Ringer Email & Phone Number

Chicago, Illinois, Us

Key clients: fairlife, Wilson Sports, Navistar (IC Bus, International Truck, Zero Emissions)Lead key accounts by developing and maintaining strong, collaborative internal and external relationships, becoming the client’s go-to agency resource for any and all initiativesEnsure consistency across agency tech stack including workflow management, budget operations, insights management, agency resource management, and digital asset managementEstablish new CRM and workflow management tools, focused on revenue forecasting, performance data capture, resource utilization and planning, and workflow risk mitigationDevelop and implement a vision and practice for the Creative Production/PMO discipline for the agencyLead business critical programs and projects, including: -- Overseeing International Truck's S13 HX Series launch campaign, managed $1M campaign budget, 12 internal team members and various external vendors, led the strategy and execution of creative deliverables for all paid, owned, and earned channels -- Managing development of website and video materials for fairlife Core Power's "Champion Your Recovery" campaign through an accelerated timeline, executing end-to-end management of scoping through project close in 6 weeks

Seattle, Washington, Us

Key clients: AWS Marketplace, AWS Scalable Programs, Microsoft, Adobe, CitrixLed day-to-day operations of a B2B marketing agency through a hyper-growth period of over 3 years; grew from a 10-person team with $3M annual revenue to a 120-person global talent workforce and $25M annual revenue. Managed hundreds of campaigns across 200+ partners in 35 countries and 11 languagesManaged a 20-person cross-functional team (project and program management, resource management, creative operations, and technology/IT), regularly coordinating with five business units. Business units included: finance, people and culture, creative services, strategic services, and executive officeInterviewed and hired for 80+ key leadership and agency team roles, designing and implementing onboarding, new employee training, and ongoing education programsLed enablement for global go-to-market programs for Fortune 100 companies (Microsoft Corp., Amazon Web Services, Inc. (AWS), Citrix Systems, Inc., Adobe Systems) and their 100k+ partner ecosystemsEstablished processes and operational best practices used broadly across departments, maintaining delivery excellence and 40% profitability across agency projects, most recently revamping agency technology stack resulting in a 50% reduction in platform management and a 60% reduction in annual costLed the selection and implementation of two (2) project/resource management tools including research and selection of final tool, implementation oversight, vendor management, development of training materials custom to each business unit, and phased roll-out Successfully led change management for the transition from fully in-person to fully remote following the COVID-19 guidelines in late 2020. Included discovery and planning, stakeholder interviews, assessment of existing and selection of new technologies, updated process documentation, agency-wide training for full-time employees (FTEs) and freelance employees

Seattle, Washington, Us

Defined scope and led contracting, delivery execution, and billing management for $5M in Microsoft Partner Demand Generation (PDG) Program revenue. Seamlessly managed lead generation campaigns across 200+ partners in 35 countries and 11 languages Initial PDG pilot served around 35 partners. In second year, scaled to 200+ partners globally, in 35 countries and 11 languages Each campaign included an account-based marketing strategy, paid media campaign, net new co-branded content assets, and initial email nurture deployment -- all delivered in an average of 8 weeks from kick-off. Overall program performance resulted in thousands of co-branded assets, over 150,000 MQLs generated, and 13.7% average rate of conversion to SQLs Managed content creation and marketing asset creative development for AWS Marketplace Team webinar campaigns (except for paid media buys). Reviewed each webinar's performance, A/B testing, and messaging to inform refinement and optimization of creative team's deliverables for the subsequent campaigns. End marketing product was overwhelming successful (webinars averaged 3,500-5,000 registrants each). Agency maintained a 40% profit margin on executionOversaw execution teams for Adobe, Inc. to ensure client needs were met and campaigns were delivered on-brief and on time, resulting in initial investment growth of 5x over 3 years. Previous year focused on product-led messaging while the new approach focused on persona-based, resulting in five campaigns that targeted key audience segments and their pain points. The campaigns produced 1,000+ MQLs and allowed us to grow the Adobe client into a marquee account ($1M+ investment) Led custom proposal development; including operational modeling, staffing and cost scoping, resulting in $2M in emerging accounts revenue Established, grew and managed the Project Management Office (PMO) department from one FTE to a department of seven (7)

Seattle, Wa, Us

Led the online education product and membership department, owning end-to-end product launches and project plan to final deployment. Included ~4 launches per year for ~50 clients Managed highly cross-functional teams to deliver across project types: website and development work, content strategy, and integrated marketing campaigns, all while meeting timelines and business objectivesManaged multiple project workloads and cross-function teams, with ability to properly prioritize simultaneous high-priority project deliverablesDeveloped and implemented consistent measurement system for evaluating marketing campaign successLead development of acquisition and retention plans resulting in increased product revenue up 8.5% YoY for Q1 2018

Contributed to the development of growth strategy (including consumer engagement and related revenue streams) for signature events. Oversaw vendor logistics & negotiation, budget management, media coverage, and attendee management for:-- Best of NWLA Readers Choice Awards: redesigned and launched after 3-year hiatus – 130K votes caster-- The Times Sports Awards: grew from 300 attendees to 1,350. Featured NFL Quarterback Drew Brees as keynote-- Virginia K Sheehee Most Influential Woman (benefitting local non-profit Holy Angels)-- Retreat at The Remington (benefitting Susan G. Komen Foundation)Collaborated with Publisher, Advertising Director and sales reps to identify prospective sponsors and their marketing objectives as they contribute to the development, design, and pricing of sponsorship packages and manage activation.Managed event budget including planned expenses, advertising revenue, sponsorship revenue and tracking event ROI.

Anchorage, Ak, Us

Responsible for day-to-day execution and management of accounts, maintaining quality and accuracy while facilitating internal communication and project deadlines across multiple departments.Assisted Supervisor in all aspects of account research and planning, insight brief development, creative production, and engage in quantitative and qualitative analysis and reporting of appropriate campaigns.Managed budgets ranging from $60,000 to $950,000, process monthly billing and budget reports for each client and prepare estimates for proposed future work.Utilized web-based project management system to effectively communicate schedules, estimates and budgets, and relevant project information across all clients and supervised project coordinators to facilitate workload.Provided event support and coordination; including planning, scheduling, overseeing design and production of promotional materials and day-of consultation.Acted as co-lead for efforts to increase Agency profitability by developing and implementing processes and procedures for workflow across multiple departments and creation of a standardized insight brief.Successfully managed ad campaign for Northrim Bank’s mobile app launch including quantitative and qualitative research analysis, overseeing creative development and execution for radio, print, online, direct mail, promotional materials and airport signage, resulting in 22% increase in app downloads over client’s goal and 3.1% sign-up rate on targeted direct mail piece.

B.S. Marketing, College Of Business And Economics

B.S. Business Management, College Of Business And Economics