As an individual consultant, work on consultant project, help customer to do e-commerce business analysis, focus on business requirement, system requirement, operation process, etc. Some projects included as:• 360 video shop: A platform that enables customer to buy online when watching videos. I participated in the strategy planning, and top level product roadmap of the total platform, which includes the e-commerce platform, video interaction, advertisement platform, affiliate platform, and merchandize recognition in video etc. • Calorie ATM: A small program in WeChat to enable users to exchange calorie earned from physical exercising with valued merchandize or service. Setup a yearly product/feature plan, as well as operation plan, in order to reach the DAU and CR target of the project. Also dig into detailed feature development phases including develop feature, UE/UX development and optimization, as well as UAT of the feature.• The e-commerce project execution planning of some fashion apparel and import consumer market brands.

The idea comes from Farfetch, which we build an online e-commerce platform, consolidate designer products, as well as famous luxury brand products, from offline boutiques, and sell to end customers through the internet.• Based on the business target and workflow, designed the product roadmap. Built overall online product business and system requirement, including both customer frontend boutique operation backend. • Build teams from scratch.• Lead the UE/UX tasks.• Using Google Analytics to track and optimize the user experience on site.

Banggo.com belongs to Meters/Bonwe group. It is an online shopping mall focus on Apparel / Fastfashion / Lifestyle products, for MB brands, as well as other 100+ 3rd party brands. • Based on the annual business target, built the business model transform plan. Lead the product team refactor the overall site, including the web\mobile site\APP, both frontend and backend, as well as the new requirement for integration with the ERP/CRM legacy system.• Communicate with technology team to allocate qualified and quantified resource to support the business, and manage the tech team allocated.• Be responsible for communicating requirements to tech team, as well as robust and high efficiency requirement on Ops. Setup project plans, check milestones and control quality of the deliveries.• Utilizing GA to track and optimize user experience on the sites (PC, WAP and APP).• Manage outsourcing vendors and deliverables on non-core features.• Setup target and plan for teams like operation, merchandize, product. Communicate business requirements to teams like warehousing and logistics, financial, marketing, buying team, etc. Achievements:• During the half year in banggo.com, user online time increased 150%, order conversion rate increased 20%. • By the support of a new built team, using serious sale promotional events, attracted traffic by 300%, daily sales revenue increased by 5 times, and the proportion of 3rd party products (besides Meters/Bonwe brands) increased to 7% from 0.• Reduced the feature publishing time lag from months to 2-weeks iteration.

NAP is under Richmond, focuses on luxury e-commerce. As head of EC, I am in charge of the platform and website operation.• Built the product and technology team. • Built the website, manage the business/system requirement, setup operation process.• Collaborated with warehouse, merchandizing, editorial teams, built mini fulcrum backend system, enable business workflow being processed through the system, with high efficiency and low error rate. Consolidate data to reflect unique and correct view on different levels of the business.• In charge of architecture selection, setup up project plans, monitor project execution and quality.• Setup monitoring / optimization system of the website, using GA to analyze and increase UX and conversion rate. • Setup QA process, implemented test automation, ensure test coverage.• Introducing new tools to local team to match business needs.• Communicate with 3rd party payment SP, including WeChat pay, Alipay, ChinaUnion Pay, consolidate Payment service with both China site and the International Site.• Lead the team watch the market and competitors continuously.• Manage outsourcing vendors and deliverables on non-core modules.• Built operation team.• Initialize and optimize operation process.• Collaborating with warehouse, merchandizing, editorial and CS teams, optimized business and operational process.

Hot pepper is a Japanese company under Recruit group. It provides magazine based coupon service. In order to get bigger market share, at the end of 2009, the company decide to investigate on web services. I joined the company at Mar 2010, and in charge of the web related business, focus on website build and operation.• Build technology and operation team, from 0 to 14 colleagues.• Be responsible of online business planning and implementation, define business and system requirement, both customer’s frontend and operation’s backend.• Using Google Analytics to track user behavior and did website optimization.• Make decision on the architecture, monitor the development projects, control the quality of the deliverables.• Lead the Groupon business initialization and setup the whole business operation, in order to help the company to get bigger market share and penetration, manage the online tasks like site building, operation, digital promotion, etc.• Manage vendors, on term negotiation, milestone check and quality management.• In charge of the online strategic planning and plan execution.

Mofile.com provides online file storage / photo album / video service. • Position and design features based on the market needs, manage development, operation online and optimization.• Coordinate resource for different project.• Lead team analyze the market and competitors.• Built all parts of the site, including file storage, online alum, video sharing and the first video ads affiliate network in China. • Build tech team, match tech resources based on business needs.• Lead tech team, define architecture, coordinate parallel products development, control quality.• Lead tech team, design high efficiency sites, as well as Ops system, decrease operation cost. Defined SOP on Ops part, and define a highly efficiency mechanism to manage 200+ servers located in 4 hosting centers.• Setup iterative rapid development process, built in test automation, match the fast evolution requirement, with acceptable quality.• Lead UAT test on each part of the platform.• Setup company culture, and KPI structure. With the number of 50 people, turnover rate is less than 5%.Achievements:• Site ranked 500 worldwide and 48 in China. DAU is 2M.• Operation cost is 40% of competitors. Operation result exceeds competitors' in the limitation that Mofile only got 10% funding in comparision. • 20M registered users with spending less than 500K yuan marketing budget. • Lead 8 colleagues cover 8000 new videos, 20K new files and 20K new photos screening daily.

ION Global is a subsidiary of China.com. It provides consulting and system development services to enterprise customers.• Maintain existing customers and find new business opportunities. All customers contacted had new business with the company, without any customer lose. Contributed 50% of revenue for ION Global in 2002.• Develop solutions and lead bidding process for import customers, setup new consulting architecture and service framework. Led or took part in almost all the important projects bidding processes, including Nike, Siemens, GE, GM, Ingra Micro, etc. Created and setup PRM (Partner Relationship Management) solution and service framework. • Lead a 10-person team to provide system integration service to customers. The team turn over rate was zero.• Provide business consulting and analysis service to customers, manage projects implementation. Led Nike Feature Order Management System and Ingra Micro PRM system as senior project leader, lead the requirement phase, lead the tech team to implement the solution with high quality, within budget and match schedule.• Manage and implement the company’s internal management process. As a key member of management, setup the balance score card. As a project leader, led the implementation of SFA system in Shanghai and Guangzhou office. Defined and implemented the Project Management and Implementation Process.

Navion is R&D center setup by Capital One, the fourth biggest Credit Card issuer in the US. Ringo has spent one year working in the US in Capital One during his professional work in Navion.• Manage projects and implement the business consulting work. Led the implementation of Capital One HR Tier 8 Online Assessment Project. Implemented Capital One Call Center Supporting system. Provided business and system consultant service for HR tier 8 recruiting process.• Trained the Capital One US technology team on Software Engineering, OOAD and Project Management Process.• As the key member of Software Engineering Process Group, led the definition and implementation of Requirement Management, OOAD and Change Management Process, also took part in the definition and implementation tasks in other processes.