Director of Brand Management for FeatherSnap Smart Bird Feeder and App Create and execute a comprehensive brand marketing strategy to increase customer loyalty, engagement, and sales.Craft consumer narratives, manage strategic growth initiatives, position current products and develop new ones, support partnerships, and manage agencies.Worked closely with creative teams to develop packaging, in-store displays, digital campaigns, and more.Managed PR team and coordinated national media appearances.Collaborated with app and website team to develop app development roadmap and launch strategies for critical updates/improvements.Provided strategic direction on projects related to advertising, public relations, promotions, ensuring alignment with corporate objectives.Oversaw the development of digital media campaigns across various platforms including social media, influencer marketing, email marketing, display ads.Directed internal teams on day-to-day operations while providing guidance on long-term objectives.Tracked competitive landscape closely while developing strategies aimed at staying ahead of the competition.Engaged with customers to provide feedback and insights into their experiences with the brand.

Lead full rebrand for Hearthsong creative and brand voice across all digital spacesImplemented new loyalty program in partnership with email marketing manager resulting in over $150K in loyalty dollars accrued over the first 3 monthsOverhauled SMS and emails program to prioritize urgency messaging for promotions and automated flows for win-back and post-purchase engagementsCreated quarterly promo plan for all e-commerce marketplaces including DTC website, Amazon, Walmart, Target and more ~ Holiday 2023 resulted in a 2.5% increase in conversion rate and over $4.5 million dollars in sales over 45 daysNegotiated contracts for new a paid media agency and a web development agencyDirected total rework of merchandising on site including new product collections, product filters, and updated sale sectionsImplemented full 2023 and 2024 marketing and sales calendar to plan out brand messaging, promotions, and key sales periodsStrategized go to market strategy for 2024 and 2025 products including PR, digital marketing, in-store packaging and shelf placement, review collection, and ambassador partnershipsImplemented reporting structure to track key KPIs including tracking for paid media agency to ensure efficient spend during key season

Char-Griller | Masterbuilt | Kamado JoeLead the consolidation of teams, tasks, and budgets between the Char-Griller and Masterbuilt/Kamado Joe Marketing teamsLead product launches for 25 different products from planning through execution of creative, digital marketing promotion, review collection strategy, retailer partnerships and final reporting on success of each launchManaged marketing P&L for social advertising, content creation, marketing tech stack, ambassador program, and sampling program for 3 brandsSpearheaded redevelopment of brand strategy for each brand in the Middleby Outdoor portfolio with the goal of establishing a clear voice and customer base for each brandLead performance marketing tactics for all three brands and tracked monthly KPIs. Grew conversion rate on all three brands.Strategized go to market launches with product managers and sales team for primary 2022 product securing a multi-million commitment from key retailerCreated customer journey, branding, brand marketing, and customer feedback slides for PLRs and presented on that material.Implemented ambassador program for all three brands and created tracking for ambassador deliverables

Developed and hired a social media and marketing team of six peopleCreated, executed and guided social media, digital marketing, PR, performance marketing, and ad strategyGrew social media followers over 15 months - Facebook by 188%, Instagram by 176%Recruited, hired, and managed brand ambassadors, adding 250 new ambassadors to the Char-Griller team - more than quadrupling our organic social media and ad contentEnd-to-end ownership of email marketing campaigns and strategyIntegrated marketing campaigns and strategy with sales team goals and retailers' initiatives to launch products and support promotions resulting in more than doubling the growth of the key account business over 3 years.Created and presented marketing strategy, customer journey, and customer feedback data for PLRs securing over over $100 million in commitments for new products from mass market retailersLeveraged marketing campaign result data and consumer feedback utilizing surveys, social listening data to inform next generation product developmentPlanned and implemented digital media campaigns, supporting lead generation and brand reputation initiatives.

Oversaw and managed marketing budget for paid media, marketing tech, and ambassador program. Strategized and executed social media campaigns, content and social media ads. Hired and managed a social media organic and paid content team of three people.Recruited and managed brand ambassadors, adding over 300 new ambassadors to the Char-Griller team by Q4 of 2020.Directed content team for CharGriller.com recipes and blogs. Managed CharGriller.com content and operations team to optimize website customer experience.End-to-end ownership of email marketing campaigns, strategy, and reporting.Organized all Char-Griller in-person events and activations including in-store events with Lowe and Home Depot. Managed Char-Griller Public Relations including partnerships, press releases, new product launches and more.Active member of New Product Development Team: driving new product innovation surveys, planning and organizing launch of over 25 new products in 2020 from conception through to photo and video shoots and finally product launches. Attended Home Depot and Lowes Product Line Reviews to act as the marketing expert for all things Char-Griller.

Integrated marketing campaigns and strategy with sales team goals and retailers’ initiatives to launch products and support promotions. Leverage marketing campaign result data and consumer feedback utilizing surveys, social listening data to inform next generation product development.Oversaw and managed the social media marketing budget. Created and executed social media, marketing, and ad strategy. Grew social media followers by 200% and engagements by 250% in 15 months.Recruited and managed brand ambassadors, adding 20 new ambassadors - more than quadrupling our organic social media and ad content.Directed recipe photo and video shoots. Created and edited social media creative using Photoshop and Premiere Pro. Edited and maintained Shopify-based website and ecommerce platform including recipe and blog content. End-to-end ownership of email marketing campaigns and strategy. Planned, managed, and organized Char-Griller’s participation in Memphis in May World BBQ Competition, attended by ~100,000 people each year.

In addition to freelance writing clients, I also take on freelance social media clients. My social media work includes but is not limited to social post creation, ad creation, Facebook strategy assistance, Facebook use and advertising help, daily posting, and more. I am regularly accepting clients for both long term work and short term projects. Please email me at ringsabby@gmail.com for availability.

As a freelance writer, I have taken on a number of projects for clients including but not limited to editing, copy writing, article writing, blog writing, social media page writing, research, and more. I do both long term and short term projects and am open to new work depending on my current workflow. Please email me at ringsabby@gmail.com for work inquires.

Designed, created, and implemented new digital marketing content and strategy for 6 unique brands across multiple social media platforms, Facebook and Instagram ads, email, video, and blog content. Developed internal reporting system for social media metrics, results, and website conversions using Google Analytics, internal metrics and Sprout Social.Strategized and executed weekly Facebook Lives with livestream cameras and wireless microphones to drive conversions and interest in new products.Staged, shot, and edited photographs and videos for social media platforms, brand websites, printed brand magazine, and print marketing material using PhotoShop, InDesign, Illustrator, and Final Cut.Spearheaded web development, design, and SEO overhaul for Handmade Studio Website.Grew the audience and success of Handmade Studio through PR appearances on local television, local marketing, event planning, and graphically designing new print marketing material and in-store signage.Helped execute, manage and organized yearly 250-person conference including doing demos and talks on stage and coordinating marketing efforts

Created email, social media, blog, and websites content and copy for a wide variety of businesses including mobile technology repair, insurance adjusting, home inspection services, business brokerages, and more. Managed the social media accounts for the businesses including community management, creating and implementing Facebook Ads, and developing social media strategies unique to each brand.Overhauled the SEO optimization for each of the businesses’ websites using Wordpress. Wrote and strategized the content general web copy, Yoast SEO, photo SEO optimization, and more.

Responsible for strategy, content creation, social media advertising, and community management of the corporate social media account. Recruited, managed, and created relationships with bloggers, brand influencers, and select media outlets. Assisted with PR initiatives and spearheaded the launch of the Things Remembered corporate blog.Wrote content and designed creative for the blog using Photoshop and InDesign, wrote copy and created strategy for marketing initiatives connected to the rebranding efforts of Things Remembered.

As the Social Media and Marketing Manager/Intern, I help to execute and manage a social media and marketing plan to help grow Express’ client and associate base. Under my management, I launched Express’ LinkedIn page, grew their Facebook audience by 50%, as well as increased associate intake by over 40 applicants a week. I continue to execute this process as well as manage job postings, associate intake processing, and company promotion.

Throughout my four years at John Carroll, I worked at the library in the Technical Services department helping the librarians manage and transition the book catalog as well as perform various administrative duties such as drafting instructions on how to complete various library tasks.

Interacting with customers and assisting them with their purchases. Keeping the store clean, organized and easy to shop in. Making sure the shelves are stocked and organized.

I was hired to replace the Social Media Manager during the summer of 2014. Under my control, the social media interaction on Twitter and Facebook grew by approximately 500% a week consistently. Additionally, I was drafted and published daily blog posts as well as weekly newsletter email blasts. I also researched and executed a robust social media plan still in place today.

In my first professional internship, I was a marketing intern who was in charge of managing the Kay Open Hearts Facebook page as well as monitoring all of the social media for the Kay, Jared, and J.B. Robinson Twitter and Facebook accounts. Additionally, I compiled and researched three deep-dive research projects, including financial records, on jewelry competitors.