ISSUE #2 is outWe are stocking at Kitchen Arts & Letters, New YorkAND, we now have a newsletter.Dhoop magazine- A print magazine dedicated to conversations around food, nature, culture, sustainability, and design.-Conceptualized the idea of a publication around food, nature, culture, sustainability, and design.-Worked on the pitch of the magazine and its identity -Started with a zine version that sold out at Unbound ( a publication festival at RISD)-Developed prompts for the first five issues of the magazine.-Collected pitches on the first issue on sunlight/dhoop & food-Drafted, edited, and approved pitches from various food writers, illustrators, and photographers for issue #1/#2-Managed and collaborated with a team of graphic designers, photographers,s and web developers.-Produced, designed, and published the first issue of the magazine in Jaipur, India. ~Summer'23 Issue #2 on dhoop & commensality looked at the act of eating together ~Summer'22 Issue #1 on dhoop & food looked at narratives, recipes, and elements of the sun in relationship to people and food is out now

Product and community at Hunger Inc.'s food media vertical enthucutlet.My role entailed:1. Defining the scope of the product both in terms of the publication's voice and business avenues2. Creating a content, revenue, and brand partnerships business plan 3. Building a community around food in India through events4. Conceptualizing content beyond words -- how it would shape up in the real world.Learnings:1. A strong, passionate group of people is the foundation of any team2. In the growing noise of media, having a strong voice is a privilege 3. Food in India is beyond what we see on the screen4. Always ask questions!

Finding opportunities for graduates in the NCSS cohort

Imagine 2200 by Grist Spring semester 2022Environmental Storytelling: Kerri Arsenault from Orion Magazine and Tory Stephens from GRISTIs Sustainability Universal?: Harini Nagendra, Professor of Sustainability at Azim Premji University, Bangalore, IndiaSunita Narain for a guest lecture for Damian White’s class

Spearheaded Brand partnerships at Goya Media, from generating leads to strategizing campaigns that fit with brands' overall story.Onboarded brands like Blue Tokai ( India's leading coffee brand)Loafer & Co. ( a local bakery in Bangalore that focuses on using local ingredients to make world-class bread)Nivaala ( an heirloom recipe Journal)Better ( a one-of-a-kind ready-to-cook jackfruit brand), to name a few.Also, I started Goya business newsletter.

- Led the Marketing team of Brik Oven.-Managed a team of three creative professionals: Graphic designer, photographer, and content intern.-Designed marketing campaigns, events & social media calendar for maximum traction.-Ideated a brand story as a base to build on future marketing.-Copywriter for all captions, media, and customer communication, and newsletter.

• Hyperpure by Zomato piloted in Bangalore, with the aim of providing quality raw materials to restaurants, hence making eating outside a much healthier choice. • A member of the core team for building the product from scratch.• Managed sales of the product across Bangalore.• Involved in account management and building end-to-end relationships with clients, handling finances and up-selling of the product.

Co-working Space & Boutique Café.• Handling social media.• Online response management & public relations.• E-mail marketing.• Planning events and workshops including event ideation, curation, collaboration, budgeting & execution; events like Art Mart, Healthy alternative food workshop, Repurposing workshops, Coffee festival etc.• Product development of Granola ( an in-house product); costing, sourcing of raw material and packaging.• Conducted a Dipstick survey on consumer behaviour; developed crowdsourcing ideas to gain consumer insights and analysis of the same.

Summer Marketing Internship Programme - Godrej Consumer Product Ltd.• Conducted a market research for Alternate Channel Development Of HIT’s Anti-roach Gel.• Conducted a market analysis of the research.• Developed Alternate Channels for marketing of Anti-roach gel to the Target group