Rinita Dasani Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

•Acting as brand custodian who defines asset usage as per HQ brand guidelines for all divisions Marcomms, digital and retail executions•Liaise with multiple departments – creative, print, production, front/back-end developers to create brand communication POS for both print and digital medium•Responsible for successfully implementing annual VM plan (instore signage & seasonal brand Imagery, window displays) Samsung IM devices - Mobile, wearables and Tablets range•Ensure cost saving measures are in place and identify economical solutions•Participate in discussions with Graphic Design and Marketing leads to align concepts with the seasonal strategy•Cross functional collaboration with the operations, retail and sales team to develop the shopper journey to drive sales•Managing effective and efficient on time and on budget delivery •Design and deliver over 300+ POS elements for more than 300 channel partner stores (JBHifi, Harvey Norman, The Good Guys, Bing Lee, Optus, Telstra and Vodafone)•Project and vendor management to ensure maintenance of wide network and cost efficiencies via negotiations•Tracking and reporting of annual budgets, forecasting and KPI deliveries

Sydney, Australia

•Manage the approval process of all printed assets, ensuring the proofs align with original concept.•Responsible for maintaining the visual data base ensuring all visuals have correct measurements and store lists for all instore ticketing and brand imagery for all channels.•Managing co-branded POSM creative development for all channel partners•Developing detailed VM toolkits and planogram guidelines to assist field execution teams

Mumbai Area, India

- Led the first wide scaled internationally funded marketing campaign for Unilever India’s flagship brand Lifebuoy - ‘Unilever Sustainable Development Goals Program’- Developed behavior change communication modules under UNICEF|WASH prerogative- Designed customised communication strategies across India's varied landscape across 5 languages- Monitored campaign effectiveness via consumer insights to design brand solutions- Spear-headed training and team building exercises for inducing a behaviour of collaboration, innovation and employee engagement amongst the 500 wide on-field promoter base- Incubating thought leadership to deliver a high performing culture

- Market prioritisation via data mining census as per market shares- Strategy and concept development for live and new campaigns - Content management across all campaigns- Designed and implemented brand comms materials across markets

- Supervisions and management of campaign journey from start to end.- Reporting, timeline management and ROI analysis- Gathering market insights and consumer responses to on-going campaignsKey Achievements: Order of Merit 2012 PMAA Dragons of Asia - Best Event or Experiential Marketing Campaign

Unilever Retail- Researching buying patterns of retailers to develop a retailer reward trade promotion activity - Successfully devised and implemented a cost effective distribution channel to enhance brand awareness and acceptance- Designed and implemented product relaunch strategy which got featured as best activation program in Asia-Pac Magazine at Unilever- Solely responsible for managing one of the biggest beverage brands - BRU instant Coffee's direct marketing on-ground communication

Bisleri International is synonymous with packaged drinking water in India. Joined as a Management trainee my main focus was to research the current supplier networks and come up with promotional activities to enhance the partnership with HO

My first stint at a job in PR helped me to work with esteemed clients like Apple, Puma, Motorola and Red GGC. Managed media operations for Godrej Group of companies to help leverage the brand's USP and to provide a 360degree image solution to the brand.

Mms, Marketing

Activities and Societies: National Entrepreneurship Workshop : Compered the seminar and part of the Core committee

Masters, Commerce

Icwai - Inter, Costing

Activities and Societies: Inter Groups I & II

Bcom, Commerce

Hsc, English

Ssc, Hsc