Arlene Rinke Howard Email & Phone Number

Southwest Michigan

• Interact with physicians and hospital management promoting comprehensive wound care and Hyperbaric Oxygen Therapy to further develop service line and improve the lives of the patients served. Specialty physician groups.
• Develop and implement tactical marketing strategy for 5 wound centers.
• Develop marketing collateral.
• Develop quarterly sales strategic plan.
• Communicate complex technical/medical information to physicians regarding patient progress.
• Centers of Excellence and Patient Satisfaction Recognition

• A contracted educator role representing Respimat Inhaler.
• Utilized sales techniques and strategies to build customer relationships and close sales, resulting in placement of Respimat Inhaler in first position on hospital formulary.
• Completed 28 interactions a day, 42% above contracted goal.
• Increased sales conversion rate by 14%

• Develop a significant market presence for Janssen product launch and achieve sales business goals by creating strategy and conducting promotional activities that capitalize on local market conditions.
• Demonstrate strong knowledge of cardiovascular and diabetes therapeutic conditions and treatment protocols.
• Ranked third in North America for diabetes (SGLT-2) new sales growth.
• Ranked fifth in North America for cardiovascular (direct factor Xa) sales growth.
• District trainer for regulatory compliance and inventory management resulting in 100% reporting accuracy.

• Manage and direct sales teams in accordance with organizations strategic mandates. Carry out duties under strict FDA/PhRMA guidelines to obtain optimum results, ensure efficiency and economy of operations and maximize.
• Managed a team of sales and customer care representatives to ensure that all program objectives were met on time and within budget.
• Developed and implemented a strategic plan that increased division revenue by 268%
• Analyzed program data to identify and address areas of improvement.
• Developed and maintained relationships with key stakeholders, increasing program expansion by 50%
• Managed an operating budget of $2.4 M, ensuring projects meet and/or exceed goals within budget.

• Develop and maintain effective communication and relationships with key influencers and achieve both product sales and activity goals for launch of new anti-hyperglycemic.
• Developed and implemented a territory management plan to sales, ranking first in new sales for District and third in North America.

• Deliver product information and educate health care providers and staff on immunologic response to primary, secondary and travel vaccines.
• 28% increase in vaccine sales utilizing sales techniques and strategies to build customer relationships and close sales.
• Lead initiative to have the American Association of Pediatrics recommend inactivated polio vaccine(IPOL)
• Recommendation confirmed 2000.

• Launch sales team of veterinary point of care laboratory diagnostics and reference laboratory services. Use consultative techniques to translate customer needs into diagnostic solutions that leverage IDEXX's suite of.
• Ranked first in reagent sales 1994, 1995, 1996.
• Demonstrated excellent product knowledge and provided tailored product recommendations to customers.
• Advised customers on product features and functionality, resulting in a 80% increase in equipment purchases.
• Implementation of IDEXX speaker program for Illinois State Veterinary Medical Association
• Taught CME courses for Chicago Veterinarian Technicians

• Engage in business-to-business sales coordinating lease options, equipment installation, and training. Develop existing accounts and target new sales growth within the territory to ensure long-term business development.
• Awarded 1st in Sales; February, March, September, and October 1991
• Presidents Club Recipient 1992
• Awarded 1st in Sales; March, April, May, June, October, November, and December 1993
• Presidents Club Recipient 1993
• Awarded 1st in Sales; January, February, March, April, May, and June 1994

Bachelor Of Science, Communications, Minor In Marketing

Continuing Education, Immunology, 4.0