Rinoti Amin Email and Phone Number
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I didn’t set out to be a marketer—I set out to solve problems. Over 20 years later, that’s still at the heart of everything I do. Whether scaling high-performing teams at PayPal, driving growth as VP at Malwarebytes, or teaching future marketers at UC Berkeley Extension, I thrive on creating strategies that tackle challenges head-on and deliver results.As a full-stack marketer, I combine data-driven insights, product-led growth strategies, and a knack for customer-centric storytelling to turn complex problems into clear, actionable solutions. From go-to-market launches to optimizing the customer journey, I’ve spent my career navigating and thriving in fast-paced, ever-changing environments.But my mission goes beyond metrics. I’m passionate about shaping the future—mentoring women in tech, fostering inclusive leadership, and preparing the next generation of marketers for the dynamic, unpredictable world they’ll lead. Cybersecurity, leadership, or growth—whatever the challenge, I’m here to solve it, scale it, and make it better for everyone.
Malwarebytes
View- Website:
- malwarebytes.com
- Employees:
- 642
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Vp Of GrowthMalwarebytes Mar 2022 - PresentSanta Clara, Ca, Us
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Sr. Director, Online Growth - Engagement & RetentionMalwarebytes Dec 2019 - Mar 2022Santa Clara, Ca, Us
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Lead Instructor - Digital Marketing & Marketing Management ProgramsBerkeley Global Sep 2019 - PresentBerkeley, California, Us -
Director Of Digital MarketingPaypal Jul 2018 - Jul 2019San Jose, Ca, UsLeading a 30+ high performing team of digital and content marketers to drive new to file acquisition and lifecycle engagement for Consumer and SMB Merchants across the International region portfolio of 150+ countries. Developing & implementing hypothesis driven cross-channel strategies & building playbooks across owned, earned & paid channels to launch new markets & products, and scale existing initiatives optimized for reach & ROI. Defining user journeys & content strategy for B2B & B2C funnels. Through continual experimentation & personalization, optimizing the marketing funnel for improved conversion rates across web & app experiences. -
Director Of Growth Marketing StrategyPaypal Jul 2016 - Jul 2018San Jose, Ca, UsStood up a lean Growth Strategy arm for International region working cross functionally in a highly matrixed organization. Collaborated with local marketing and sales, product, analytics and data science and customer service. Up leveled the role of Marketing by bringing insights-led, hypothesis-driven performance growth strategies to the local markets.Developed a CLP process to prioritize high impact market research opportunities. Leveraged market trends and competitor intelligence to recommend specific product and sales investments, and strengthened Product GTM efforts using data driven insights around positioning and pricing. Built tailored lifecycle playbooks for Consumers and SMBs that focused on identifying and growing product adoption & strategic cohorts, used hypothesis driven, MECE structure to diagnose root causes, and recommended strategies and investments that maximized ROI.
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Head Of Lifecycle MarketingPaypal Apr 2014 - May 2017San Jose, Ca, UsStood up the Lifecycle Marketing function for LATAM markets to drive customer lifecycle campaign strategy for Consumer and Business customers. Designed framework and implemented CRM programs associated with driving key business goals including Activation, Adoption, Retention and Revenue KPIs. Partnered with Analytics and local marketing teams to define high value segments, and developed personalized programming to drive engagement metrics.Promoted a growth-hacking mindset to pilot acquisition and engagement experiments in partnership with product, web and engineering teams to successfully move same-day activation rates as well as reduce churn. Personalized onboarding and friction event messaging have been adopted across International markets.
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Head Of Marketing Operations & TechnologyPaypal May 2011 - May 2017San Jose, Ca, UsStood up the shared Marketing Ops services across all of Latin America business units including website development, campaign operations, project management, database marketing and marketing technology. Increased operational performance by 3X while reducing costs.Partnered with internal Product & Engineering, DBA and Data Science teams to build out and pilot MarTech capabilities to the LATAM region. Interfaced with 3rd party AdTech & channel integration vendors to optimize existing functionalities. Oversaw the migration of AdTech for the LATAM region.
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Senior Brand ManagerLogitech Oct 2005 - May 2011San Jose, California, UsCreated and implemented customer-driven brand identity for core products, brand extensions, ingredient brands, and co-marketing initiatives. Successfully managed a massive global cross-category branding and packaging redesign initiative that aligned Logitech packaging to its brand attributes for 300+ SKUs. New packaging design increased sales by 30% while reducing costs. -
Marketing Fellow, William J Clinton Fellowship For ServiceAmerican India Foundation Aug 2004 - Aug 2005New Delhi , New Delhi , InDefined GTM strategy for entering rural and international markets. Identified markets and trends via conducting primary research, conducted segmentation and competitive analyses; defined marketing initiatives and the marketing mix needed. Drove the creation of a centralized Marketing Hub to assist small businesses reach niche markets. -
Community Marketing ManagerNarika Sep 2000 - Aug 2004Berkeley, California, UsSuccessfully managed brand building and community engagement programs. developed marketing collateral including brochures, newsletters, press releases, and sponsorship kits. Managed volunteer and client development programs.
Rinoti Amin Skills
Rinoti Amin Education Details
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San Francisco State UniversityMarketing -
University Of Southern CaliforniaPsychology
Frequently Asked Questions about Rinoti Amin
What company does Rinoti Amin work for?
Rinoti Amin works for Malwarebytes
What is Rinoti Amin's role at the current company?
Rinoti Amin's current role is VP of Growth | Engagement & Retention | Strategy & GTM | Lecturer, Speaker, Advisor.
What is Rinoti Amin's email address?
Rinoti Amin's email address is ri****@****ail.com
What is Rinoti Amin's direct phone number?
Rinoti Amin's direct phone number is +140293*****
What schools did Rinoti Amin attend?
Rinoti Amin attended San Francisco State University, University Of Southern California.
What are some of Rinoti Amin's interests?
Rinoti Amin has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Home Improvement, Education, Science And Technology, Human Rights, Arts And Culture, Collecting.
What skills is Rinoti Amin known for?
Rinoti Amin has skills like Brand Management, Marketing Communications, Program Management, Strategy, Market Research, Marketing, Positioning, Packaging, Product Management, Marketing Strategy, Marketing Operations, Product Marketing.
Who are Rinoti Amin's colleagues?
Rinoti Amin's colleagues are Morgan Prince, Mba, Brandon Butcher, Royce Park, Justin Ramroop, Leopold Claussen, Paul Gandin, Owen Davies.
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