Rio C. Email & Phone Number

台灣 臺北市 台北

台灣 Taipei City 台北

台灣 Taipei City 臺灣省

• Cultivate growth opportunity and develop market segment strategy for World of Warcraft. Develop marketing plan and implement innovative programs to acquire and retain WoW's player fan base. Manage the marketing team of distributor, and lead a team of marketing functions. • Develop market entry strategy, launch product, and plan and execute effective marketing programs to gain awareness and drive sales for Diablo III.• Leverage new contents releases to create promotions and monetization opportunities to push sales for StarCraft, Warcraft III Reforged and Heroes of the Storm. • Coordinate with Activision to launch Destiny 2 on the Blizzard platform. • Plan and implement integrated marketing campaigns including online, offline and below-the-line marketing programs, with a focus on social media and event marketing tactics to engage players in an in-depth level. • Direct and coordinate market research efforts to gain knowledge about player attributes and behavior. Study research results and data along with marketing campaign results, and incorporate implications and learning into marketing planning. • Lead internal cross-functional team to ensure brand integrity and marketing operation success. Manage budget and mitigate marketing operation issues. • Serve as a liaison between US headquarters and Taiwan office. Bridge effective communication and facilitate marketing approvals, product launch, new global or regional initiatives to ensure the alignment with corporate strategy and standards. • Manage local marketing operation partners, distributors and advertising agencies to ensure marketing programs being executed efficiently and driving results. • Coordinate with Development Team in US Headquarters on product upgrade and changes, and communicate the info to all pertinent staff in Taiwan office.

台灣 Taipei City 台北

• Partnered with distributors to manage the growth of Market Place accounts in retail channel for all Microsoft retail products, including PC game, game console (XBOX360), hardware and software, etc.• Developed promotions and sales incentive programs to drive volume and meet sales goal. • Developed annual and quarterly sales proposals to achieve the goal during each fiscal year. • Coordinated mechanizing marketing programs to assist in point of sales. • Maintained relationship with retail partners to create good coordination and communication.• Trained and educated retail partners to be familiar with Microsoft products.