Rio Ruiz

Rio Ruiz Email and Phone Number

Head of Supply for Philippine Market at Location Media Xchange @ Location Media Xchange
Rio Ruiz's Location
Metro Manila, National Capital Region, Philippines, Philippines
About Rio Ruiz

Rio Ruiz is a Head of Supply for Philippine Market at Location Media Xchange at Location Media Xchange.

Rio Ruiz's Current Company Details
Location Media Xchange

Location Media Xchange

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Head of Supply for Philippine Market at Location Media Xchange
Rio Ruiz Work Experience Details
  • Location Media Xchange
    Business Development Head For Supply
    Location Media Xchange Apr 2021 - Present
    Manila, National Capital Region, Philippines
    https://lmx.ai/Scope of Work:1. Tradeable Media Value - increase TMVs by enabling DOOH inventories to be made available for PG, PMP, and OMP deals.2. SSP Fees - on campaigns transacted in the platform.3. SaaS - offer subscriptions to partner retail and media owners (audience data, proposal generators, revenue management systems, self-serve portals, content management systems and more).
  • Metropolis Media Solutions
    Partnerships Manager
    Metropolis Media Solutions Nov 2017 - Present
    Ncr - National Capital Region, Philippines
    Scope:Maintain business via strategic outdoor planning and buying nationwide, negotiate on media values and price tags to ensure optimum ROI, and showcase business reports such as quarterly media reviews and outdoor landscaping.Clients: BDO Unibank Inc, Cloud Panda PH, JC Premiere, Mondelez, Goldilocks
  • Phar Partnerships
    Account Executive
    Phar Partnerships Mar 2017 - Nov 2017
    Ncr - National Capital Region, Philippines
    PHAR Background - Exclusive ancillary partner of LRMC for all LRT1 advertising placements (OOH, DOOH, Activations and PR efforts)Scope of work: 1. Servicing - main interface for client and LRMC business development interactions. Covers servicing of all major/platinum partners of LRT1 advertising (long term bookings that exceed Php10M)2. Execution - lead in overseeing implementations (planning, artwork developments, installation to monitoring)Projects:1. Coca-Cola Station Domination @ LRT1 Central Terminal Station - the breakthrough effort if the first in LRT1 ; which has created an ecosystem within and has brought delight to the passengers.http://www.pharpartnerships.com/pharnews/2017/8/29/coke-studio-launches-on-lrt-in-manila2. Globe Telecom - Various asset implementations across multiple stations 3. Metrobank - Various asset implementations across multiple stations
  • Starcom Mediavest Group
    Ooh Media Planner/Buyer
    Starcom Mediavest Group May 2014 - Feb 2017
    Makati City, Philippines
    Scope:1. Under SMG’s specialist unit – Navia (known as the top PH spender in the outdoor industry from 2012 to 2016)2. Maintain business via strategic outdoor planning and buying nationwide3. Negotiate on media values and price tags to ensure optimum ROI4. Apart from day-to-day tasks, showcase business reports such as quarterly media reviews and outdoor landscaping5. Ensure consistent communication with partners – suppliers, clients, creative agency counterparts, billing and media counterparts.2016• Involved in a more comprehensive team dynamics, led the planning and buying concentrated to Coca Cola (Red/Regular), Samsung, Philippine Savings Bank, Toyota Motors and Siam Cement Group• Handled corporate assets of Coca Cola and Samsung for significant launches plus tactical placements (Samsung S7/S7 Edge and Note 7, Coke with Meals, Coke Timeout and Coke Christmas)• Launched tactical buys for PSBank and Toyota • Other reports showcased are media reviews, OOH landscape, competitive reviews and POVs• Total 2016 spending at PhP 187.7Mln gross (team spending at PhP 497Mln)2015• Led the planning and buying on total OOH portfolio of Samsung across mobile, tablets, audio visual and digital appliances category (flagships are S6/S6 Edge and Note 5), Coke Stills & Flavors (Sprite, 8 o’ Clock and Sparkle), Lucerne (Philip Stein, Pandora), Metrobank (Home and Car Loan), Nutriasia, Toyota Motors, Siam Cement Group and Goldilocks• Kept clients up to date on new iconic properties, OAAP regulatory board updates, etc.• Total spending up to Php 270Mln (gross) 2014 (Trainee)• Samsung Electronics Philippines - Launched placements on Samsung Galaxy V (entry level SMP)• Coca Cola Far East Limited – assigned to Flavors & Stills category, led Sprite’s “Klaro ang Diskarte 1.0” and Wilkins Distilled Water• More successful launches are with Toyota Motors, Golilocks, Estancia Properties, Lucerne, Nutriasia and Siam Cement Group• Total spending at Php 40Mln (gross)
  • Elev8 Media Inc.
    Account Executive
    Elev8 Media Inc. Dec 2013 - Apr 2014
    Elev8 Media is known for its outdoor (OOH) inventory available for all advertisers seeking to gain exposure. Advertising opportunities are in the form of - wall ads, lamppost banners, transit ads, and large format billboards, within scope of Makati, Manila, Paranaque, Quezon City and Taguig.Task of an account executive/account manager is to manage existing clientele while sourcing out new clients with interest. Challenges are - meeting or surpassing the given quota, maintain client-supplier relationship and placements, and re-visiting dormant accounts.

Rio Ruiz Education Details

Frequently Asked Questions about Rio Ruiz

What company does Rio Ruiz work for?

Rio Ruiz works for Location Media Xchange

What is Rio Ruiz's role at the current company?

Rio Ruiz's current role is Head of Supply for Philippine Market at Location Media Xchange.

What schools did Rio Ruiz attend?

Rio Ruiz attended University Of Santo Tomas, Claret School Of Quezon City.

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