Cheuk Pong H. Email & Phone Number

Hong Kong Sar

- Achievement: Increase sales and subscriptions in value-added service- Analyse the characteristics of different consumer groups, and identify the unique needs, preferences, and behaviors of each segment- Develop marketing strategies and promotion campaigns for mobile applications, products and services and value-added services- Study and analyze the impacts on overall mobile business by monitoring the development of technology and trend in the market- Improve existing and develop new sales and marketing collateral- Research, analyze and report on the effectiveness of marketing strategies and promotion campaigns

- Achievement: Boosting up to over 30% Open Rate and double-up CTR on weekly Loyalty eDM- Planning campaign themes in advance for Social Media platforms to deliver refreshing content in regular campaigns- Evaluating eDM and Facebook campaigns weekly to effectively reach maximum engagement- Coordinate with advertising agencies to optimize the full marketing potential of SEM and SEO

- Achievement: Clients are satisfied with the editorial collaboration and social media result- Ensure all content is delivered on time and to budget- Design a tailor-made proposal for individual clients based on their specific objective- UAT on upcoming buying platform to ensure to get the best user experience

- Achievement: achieved over 50,000 fans, TV and online ad spots are shared by Facebook and 9GAG- Leads the execution of various effective marketing campaigns to drive brand awareness and sales- Development of all ATL/BTL marketing materials including but are not limited to TVC, Print ads, Outdoor advertising, POP, and online- Liaison with advertising agencies, KOL, media agencies, third-party trade partners, and internal cross-functional units to launch the campaigns

- Implement trade promotion program and event management, i.e. Honda Let’s Go Out, Apple’s Choice Car Award, Luncheon Party, Shopping Mall Events- Formulate and implement effective marketing campaigns and communications to drive business and enhance the client’s brand image, e.g. mobile app, online advertising, print ads, and website design- Provide an understanding of product positioning, competitors, and market trends to identify marketing opportunities- Stay up-to-date with developments and content trends to generate new ideas