I am Slalom's global lead for Advertising & Marketing Transformation. Our team of 150+ practitioners works as a horizontal supporting Slalom's 45+ offices spanning North America, EMEA and APAC. We help leading brands and agencies future-proof their advertising & marketing capabilities by deploying effective strategies, solutions and technologies to enhance campaign performance and boost RoAS in a cookieless, privacy-first world. As part of this role, I help manage key MarTech/AdTech platform and ISV partnerships including Amazon Ads/AWS+Ads, Google Ads/GMP, Adobe, LiveRamp, The Trade Desk, Snowflake DCR, Claravine, Mint.ai, Amplitude, Amperity, Segment, Tealium, TransUnion, Braze, TreasureData, ActionIQ and more. - Advertising & Marketing Transformation- MarTech/AdTech Strategy- Digital / Marketing / Product Analytics- Media & Agency Strategy- Agency In-housing & Hybrid Agency Development- Customer / First-Party Data Strategy- Composable Web- Data Privacy & Responsibility

I ran Slalom's Global Experience Team (GXT). This global team of 150+ professionals supported Slalom's global network of 45 offices by providing expertise in the following areas:EXPERIENCE DESIGN (XD):Human Centered DesignFormative/Summative ResearchVisual Design/Creative ServicesUser Testing & ValidationService DesignDesign Systems & Design OpsAccessibility & Inclusive DesignInnovation ExecutionDesign Thinking / SprintsBrand ID (Create)CUSTOMER STRATEGY (CS):Customer / Employee ExperienceCX Organization or Operating ModelVoC / Experience AnalyticsLoyalty Strategy / OperationsBrand StrategyCustomer Success DesignAgile ResearchCustomer / Content StrategySales Strategy & Sales OptimizationCustomer Value Prop & GTMProduct Strategy & GTMDIGITAL STRATEGY (DS):ExperienceTech (MarTech / SalesTech / ServiceTech) StrategyAdTech Strategy & ExecutionMedia & Agency ServicesMarketing TransformationMarketing Org DesignMarketing Operations Marketing Performance ManagementContact Center TransformationStrategic Product Management

Slalom is a modern consulting company focused on strategy, technology, and transformation. In 39 markets around the world, Slalom teams have autonomy to move fast and do what's right for our clients, making us more personal and nimble than traditional consulting firms. We care deeply about helping you tackle your biggest challenges and turn your vision into reality.Slalom's Experience Team brings the experience and discipline of a management consulting firm, the creative brainpower of a digital agency, and the deep technical expertise that’s been at the core of Slalom’s business since day oneI lead Slalom's Global Experience Team, comprising Customer Strategy, Experience Design and MarTech. Our team supports all of Slalom's 39 markets across North America, Europe and APAC.Primary industries served:- Healthcare/LS (pharma, biotech, med devices, payer, provider)- Financial Services (retail banking, capital markets, wealth management, insurance)- Retail & Consumer Goods- Digital Agencies / Media- Software / Tech- Travel & Hospitality- Media & Entertainment- ManufacturingPrincipal responsibilities:- Lead Slalom's Global Experience team (Customer Strategy, Experience Design & MarTech)- Manage Slalom's Global Customer Strategy Community- Consult clients on Customer Experience (Marketing, Sales & Customer Service) strategy and transformation- Manage relationships with clients and lead teams of consultants with accountability for delivery- Identify new revenue opportunities for Slalom in new and existing accounts- Create Practice Development material (POVs, published articles, studies, white papers, etc.) - Support Slalom's global growth by providing specialized, horizontal expertiseSERVICE OFFERING- Customer Experience Strategy & Transformation- Experience Design- Marketing Transformation- Sales & Service Strategy- Media & Agency Services- MarTech Strategy & Enablement

Fast Company Executive Board is a vetted professional organization of senior executives, founders, business owners, and industry experts who are defining the future of business. My profile: https://board.fastcompany.com/u/02539af8-9cf4-462d-9540-fba3fc3a1a1f

The Advisory Committee meets several times per year to discuss the curriculum of the Customer Experience Program and assign mentorships for future class participants.

Capgemini (EPA: CAP) is headquartered in Paris, France and operates in 40 countries, with nearly 120,000 employees across North America, Europe, South America and the Asia Pacific region. Capgemini Consulting is the Strategy and Transformation Consulting brand of the Capgemini Group. Life Sciences has multiple sectors: pharmaceuticals, biotechnology, medical devices, and agribusiness. For each we provide clients with industry-specific solutions. Capgemini’s life sciences team globally comprises a network of 2,500+ consultants. Our team of life sciences experts are able to share insights into the most critical business issues facing this industry right now, because we are the No. 1 global life sciences consulting practice.Principal responsibilities:- Guided Life Sciences clients through digital transformation projects- Consulted Life Sciences clients on Customer Experience (Marketing, Sales & Service) strategy and transformation- Led teams of consultants on wide range of consulting projects, from inception to delivery- Delivered clients best-in-class strategy based on deep understanding of industry best-practices, trends and topics - Provided thought leadership and Subject Matter Expertise (SME) on Marketing, Sales & Service disciplines- Developed relationships with clients and gain deep understanding of their businesses- Identified new revenue opportunities for Capgemini Consulting, both within and outside of existing accountsPrincipal areas of consulting expertise:- Digital Transformation Strategy- Sales & Marketing Strategy and Transformation- Multi-Channel Marketing Strategy (MCM)- Closed-Loop Marketing (CLM) & eDetailing Solutions- Campaign Management Strategy & Solutions- Vendor Assessment- Data Management Strategy- Customer Relationship Management (CRM) / Customer Experience (CX) - Digital Marketing Strategy - Social Media & Social CRM- Database & Direct Marketing / Personalized Communications

D&B (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, and was founded 170 years ago. D&B provides solution sets that meet a diverse set of customer needs globally, encompassing Risk, Supply and Sales & Marketing business units.- Directed and expanded key relationships with D&B’s commercial Fortune-500 client portfolio.- Consulted clients on digital transformation through integration of D&B’s data services into internal business processes and analysis of information workflow throughout organization.- Identified opportunities to enhance clients’ marketing program by leveraging D&B’s extensive firmographic information on customers and prospects.- Assessed performance of customer acquisition, lead nurture and CRM programs; identified new opportunities for D&B’s data services within key enterprise accounts.- Consulted clients on Master Data Management (MDM) solutions and best practices.- Leveraged skills and industry experience to drive long-term sustainable revenue growth for clients.Major clients: Honeywell, Avaya, Ernst & Young, PwC, Deloitte, Cap Gemini, ADP, PepsiCo., NY Times, Arrow Electronics, Cushman & Wakefield

Easypurl.com is the leading provider of cross-channel marketing software and services. Easypurl.com is a complete online solutions provider for Personalized URLs, landing pages, email marketing, QR codes and postal mail tracking with intelligent mail barcodes (IMB).- Played leadership role in start-up firm selling innovative B2B SaaS marketing technology.- Directed sales and marketing efforts while managing a team of 12 direct reports.- Implemented successful marketing campaigns for firm using email, direct mail, search engine (paid and organic), mobile, trade show marketing and print advertising.- Developed Partnerships with key industry players, including HP, XM Pie, Kodak, PODi , USA Data, PIA/GATF, DSCOOP, Allegra Network and the Direct Marketing Association (DMA).- Represented company to press and at seminars, conferences and other industry events- Launched company e-newsletter and blog and managed social media strategy.Major clients: General Motors, Disney, Covidien, Radio Shack, RR Donnelley, Draft FCB, Digitas, Wunderman, Wolters Kluwer, Kaiser Parmanente, Rogers Telecom, Budco, Kraft

INDROS (Interactive Direct Response Services) Technologies, Inc. was a boutique Interactive agency specializing in online customer acquisition for direct marketers.- Developed and implemented digital marketing plans for new clients entering the US market.- Established interactive media network that included relationships with marketing partners such as Google, Yahoo, MyPoints and Azoogle.- Implemented online marketing campaigns acquiring 50,000+ new customers and generating over $2.25 million in revenue between 2004 and 2006.- Negotiated online media buys in various formats, including CPM, CPC, CPA & CPL.Major clients: Yves Rocher, Dr. Pierre Ricaud, Haband, Covermark, EMF Fashions, New York City Department of Education (NYCDOE)

Crown Relocations is a multinational corporation specializing in assisting individuals and corporations with international relocations. Crown Relocations has more than 4,000 employees in 40+ countries.- Created PR department for multi-national corporation breaking into US market- Acted as official pressperson, interacting with print and digital media.- Conceived, researched, wrote, pitched and dispatched news items to press- Wrote feature articles for publication in major newspapers and magazines, in US and abroad

Actilog, SA is a business publisher specializing in the production of prospectuses and annual reports.- Served as firm’s principal liaison to English-speaking clients- Coordinated translation and production of prospectuses and annual reportsMajor clients: Air France, BNP Paribas, Société Générale

The MBA Center is a network of educational advising and test preparation centers that help prospective MBA students enhance their chances of admission to business schools.- Edited and contributed to 'MBA Events' annual magazine- Contributed to 'Total TOEFL Prepbook' and 'Mastering the GMAT' test-prep books