Rip Gerber is an international best-selling author whose work is influenced by his extensive background in the pharmaceutical and high-tech industries. His career includes a tenure at the Central Intelligence Agency, serving on the board of a pharma company named "IPO of the Year" by Bloomberg, and co-founding companies in software, mobile, and cloud technologies. Rip's first novel, published by RandomHouse/Heyne, became a bestseller in Germany. As a musician, Rip delivers a raw blend of country rock and soulful ballads with a rebellious energy and profound, introspective lyrics. Rip is also a sought-after speaker on innovation, creativity, and the achievement mindset. He holds a degree in biochemical engineering from the University of Virginia and an MBA from Harvard. Rip divides his time between Nashville, Tennessee, and San Francisco, California.Professional SummaryFor the past twenty-five years, Rip Gerber has built, managed and sold public- and venture-backed companies in technology and biotech, serving in CMO, CEO, GM and board member roles. He is currently President of Petram Partners LLC, a Canadian real estate firm. Rip is also a best-selling author.Most recently he served as SVP and CMO of C3.ai, and as Chief Marketing Officer and Chief Innovation Officer of Vlocity, Inc, a three-time Forbes Cloud 100 company (2017, 2018, 2019). He joined the company shortly after its inception and helped build Vlocity to become the fastest-growing enterprise SaaS company in cloud history, culminating in a $1.5B acquisition by Salesforce within five years. Recently he served as founding board member, investor and operating executive for Copado, Inc., the global leader in cloud DevOps.Rip currently serves as a board advisor to Red Atlas, Inc. RED Atlas uses artificial intelligence, machine learning, and user-generated data collection processes to build property-level real estate informationdatabases for use by real estate industry participants.Rip holds two patents in location technology algorithms. Other interests include being a best-selling international author (Random House), performing music, and drudging through marathons. He has served as an early investor and founding board member of several technology companies, including Aratana Therapeutics (NASDAQ: PETX, sold to Elanco in 2019).Rip is an avid rock musician and performs in several Bay Area bands. He has amassed the world’s largest collection of map postcards.
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Singer-SongwriterSecret Equations RecordsNashville, Tn, Us
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Member Board Of DirectorsRed Atlas Apr 2023 - PresentSan Juan, PrRED Atlas is a leading AI-enabled property valuation platform in developing markets. The company's platform offers a comprehensive database of real estate data and analytics. Also, it provides tools for companies to collect, cleanse, and access their data in concert with up-to-date public information, enabling clients to make informed decisions about their investments and property valuations. -
President And InvestorIntentional Capital Real Estate Dec 2010 - PresentPetram Partners is an investment company specializing in the development and management of Canadian Real Estate, with over 1 million sq ft under management, representing 1,200 units and $1 billion terminal value (CAD). Petram is currently seeking opportunities for office and mixed-use residential mid-size developments in the Greater Toronto Area, working together with industry professionals and local municipalities to bring mutually beneficial projects to our communities. Our approach is to find creative ideas for projects that will be admired for decades. -
Board Member, President, Ceo Advisory BoardCopado Solutions Aug 2018 - PresentChicago, Illinois, UsFounding Executive Investor (2018)Founding Board Member (2018)President (2020)CEO Advisory Board (2023) -
Founding Investor And Board MemberCopado Solutions Aug 2018 - Sep 2021Chicago, Illinois, UsServed as founding board member, investor and later operating executive of Copado, a leader in DevOps for Salesforce. As Copado's President and Chief Business Officer, Rip oversaw the company’s international sales and operations spanning EMEA, LATAM, APAC and Japan, Copado’s global sales engineering function and the company’s alliance ecosystem. Rip also led corporate development and Copado’s mergers and acquisitions. Under Rip's leadership, Copado raised a total of $270.8M in funding over 4 rounds, the latest funding on Sep 13, 2021 from a Series C round evelvated the company to unicron status, a $1.2B valuation. During Rip's tenure Copado acquired hrtee companies, the most recent acquisition was Qentinel on Jun 29, 2021. -
Author Of Biotech & Cli-Fi ThrillersThe Random House Group 2005 - PresentLondon, London, GbIm tiefsten brasilianischen Urwald werden Menschen plötzlich von Pflanzen attackiert: Eine riesige Venusfliegenfalle verschlingt eine Touristin und die Wissenschaftlerin Susan wird von einer wild wuchernden Schlingpflanze fast erwürgt. Gemeinsam mit ihrem Kollegen Ben untersucht sie die mutierten Pflanzen – und kommt einem fürchterlichen Geheimnis auf die Spu... -
Chief Marketing OfficerC3 Ai Dec 2021 - Jul 2022Redwood City, California, UsC3 AI is the Enterprise AI application software company. (NYSE: AI) C3 AI delivers a family of fully integrated products including the C3 AI Suite, an end-to-end platform for developing, deploying, and operating enterprise AI applications and C3 AI Applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally. -
Advisory Board Member & InvestorInxeption Apr 2018 - Jan 2022Inxeption is an enterprise ecommerce platform based on blockchain technology that ensures trusted, secure and reliable transactions that rapidly increase sales, streamline business processes and extend products to new online channels.
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Chief Marketing & Innovation Officer, VlocitySalesforce Dec 2014 - Jun 2020San Francisco, California, UsVlocity, a Salesforce company and three time Forbes Cloud 100 winner (2017, 2018, 2019), delivers industry-specific cloud software that embeds digital, omnichannel processes for customer-centric industries. Built in partnership with Salesforce, the global leader in CRM, Vlocity became Salesforce’s fastest growing and one of its largest software partners. Vlocity Industry Cloud Apps embed industry-specific functionality, best practices and business processes for the Communications, Media & Entertainment, Insurance, Health Insurance, Energy & Utilities and Public Sector industries. Vlocity enables companies to achieve faster business agility and time to value from the cloud across digital and traditional channels. Vlocity was acquired by Salesforce in June 2020 and is now officially Salesforce Industries.Rip joined Vlocity shortly after its inception to build the company's alliance program and team. In addition to serving as Chief Marketing and Alliance Officer, Rip also served as Executive Leader of Vlocity’s APAC region, and as Executive Sponsor on several strategic enterprise transformation accounts.In 2018, Rip added the additional role of Vlocity’s first Chief Innovation Officer. Responsibilities included leading the company’s digital transformation and strategy teams, guiding overall industry cloud strategy, and advancing Vlocity’s reputation and capabilities as a trusted advisor to the C-Suite.During 2015-2018, Rip drove Vlocity's entrance into APAC and led initial market development, customer adoption, and deployment success for Vlocity's Australia, New Zealand, and Asia Pacific regions, personally leading the sales motions to land the company's first customers in the region. Rip also was also the founder of The Vlociters, the company's in-house music ensemble. -
Founding Board Director Of Aratana, Audit Committee, Nomgov CommitteeElanco 2012 - Jun 2018Greenfield, In, UsAratana Therapeutics (NASDAQ: PETX) is world's leading biopharmaceutical company focused on licensing, developing and commercializing pet therapeutics. The company employs a unique, de-risked strategy of in-licensing proprietary compounds from human biopharmaceutical companies and develops those product candidates into approved therapeutics specifically for use in companion animals. Aratana was acquired by Elanco (NYSE: ELAN) in 2018.Rip served on the Audit Committee from 2012 to 2017. He served on the Nominating & Governance Committee from 2017 to 2018. -
Member Board Of TrusteesDrew School 2015 - 2017San Francisco, Ca, Us -
Member Of The Executive BoardCtia-The Wireless Association 2013 - 2015Washington, Dc, Us -
President & Chief Executive OfficerLocationsmart 2009 - 2014Carlsbad, California, UsFounded and built LOCAID, the world's largest Location-as-a-Service (LaaS) platform company and location API exchange for wireless carriers in North America. Sold the company to TechnoCom Corporation in February 2015 and rebranded as LocationSmart. -
Advisory Board Member - Signal DemandPros 2007 - 2010Houston, Texas, UsServed as interim Chief Marketing Officer and Advisor to the CEO of SignalDemand following a large venture investment. PROS, a publicly-traded company that helps salespeople figure out the right price to quote to potential customers, acquired SignalDemand in December 2013. -
Chief Marketing Officer & General ManagerNokia 2004 - 2007Espoo, Southern Finland, FiCMO and Business Development Head for Intellisync (SYNC); acquired by Nokia in Feb 2006 for $510M. Executive Officer (SEC named) tasked as key marketing and strategy team member driving company to $100 million revenue. Multinational, public, wireless messaging and mobile software company. Key executive orchestrating sale of the company to Nokia. -
Managing Director & Group Vice PresidentCarlson Marketing Group 2002 - 2004Minneapolis, Mn, UsHeaded the Technology Practice for Carlson Marketing Group, the $2B division of the privately held, 160,000 employee Carlson Company. Responsible for $100M in revenues from accountsincluding Intel, Oracle, Microsoft, HP, Xerox, Novell and Home Depot. Ran operations with P&L responsibility for a team of 180 marketing and operations professionals. Acquired Peppers & Rogers and led West Region integration. Executive Committee member. -
Senior Vice President, Global Co-Head Of Hi-TechDigitas 2001 - 2003Boston, Massachusetts, UsResponsible for West Region client revenues and P&L. Sold and managed new clients in West HQ of 90 delivery staff, led teams of marketing, technology and strategy professionals. Projects included relationship marketing campaigns (online and offline), web and CRM infrastructure builds, database marketing, brand strategy and content management for clients including Charles Schwab, Microsoft, Allianz, Real Networks and MGM. West Executive Committee member. -
Chief Strategy Officer, Chief Marketing Officer, Gm-CommtouchCyren 1999 - 2001Mclean, Virginia, UsCYREN Ltd. (formerly Commtouch) is a cloud-based, Internet security technology company providing threat detection and security analytics. Commtouch initially provided Web-based email solutions, shifting to a corporate security strategy focusing on anti-spam in the 2000s shortly after its IPO. In two years, Gerber built the messaging infrastructure company from a 15 person Tel Aviv start-up to a team of 510 employees, $30M in revenue and a peak market value of $1.2B. Ran worldwide operations and marketing, business development, and online sales. Executive oversight responsibility for worldwide staff. Reported to CEO, one of 5 founding officers. Key executive in securing IPO ($55M) as corporate strategist and online operations executive and transforming a concept to a $1B value market leader in 18 months. Directly managed $15M marketing budget and 45 staff in U.S., London, and Israel. Led strategic planning, M&A and partnership negotiations with Compaq, Peoplesoft/Oracle, Intel and Microsoft. -
Founder And Board Member - @OnceInfousa 1997 - 2001Started email marketing company @once. Built a client-customizable email campaign platform and delivered online marketing and campaign services to Nike, Duty Free Shopping, Gap and others. Acquired by InfoUSA in 2005 and integrated the @once platform into the YesMail subsidiary.
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Senior Manager - AdvisorDeloitte Consulting 1992 - 1997Worldwide, OoSenior strategy practitioner for Deloitte Consulting in the San Francisco office. Founding team of the firm's "Reengineering of Results" for clients driving new ERP and CRM systems deployments. Consultant in Deloitte’s Merger & Acquisition division, and helped build the firm’s Financial Services practice, serving clients such as Bank of America, Charles Schwab, and First Republic Bank. Founding member of the Management Advisory Council (MAC) group that recommended culture-oriented improvements to office partners; this group was deployed firm-wide the following year. -
Senior Director, Card MarketingAmerican Express 1987 - 1990New York, Ny, UsProfit and loss responsibility for Amex Card Acquisition. Ran direct mail, catalog insert and co‐op marketing programs for Personal Card Marketing. Designed and implemented initiatives resulting in the acquisition of over 1.5M new accounts in under a year. Created the financial industry's first online card application, leveraging Prodigy Online and fax machine technologies (in 1987 this was quite innovative). Promoted into the McKinsey-conceived consulting group (Worldwide Quality Assurance - Office of the COO) to manage on-site operation reviews in the U.S., Europe, and Asia. Reduced regional service costs by 15% to 35%. Developed and launched worldwide training programs. Wrote speeches for Chairman, CEO and executive leadership, including James Robinson III, Jon Linen, and Ken Chenault.Elected to the Global Graduate Management Program and received exclusive Amex Director’s Award. -
Senior Process EngineerFirestone Industrial Products 1985 - 1987Nashville, Tn, UsDesigned production facilities, oversaw construction and managed operations for a new manufacturing facility outside Richmond, Virginia. Product manager for all polyester (PET) tire cord and seat belt products and managed $40M specialty product line. Awarded E.I.T (Pre-Professional Engineer) status and won several company awards for quality and manufacturing excellence. -
AnalystCentral Intelligence Agency Jun 1982 - Aug 1983UsInternship in the testing and archives at the now-named George Bush Center for Intelligence.
Rip Gerber Education Details
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Harvard Business SchoolMaster Of Business Administration (Mba) -
University Of VirginiaChemical And Biomolecular Engineering
Frequently Asked Questions about Rip Gerber
What company does Rip Gerber work for?
Rip Gerber works for Secret Equations Records
What is Rip Gerber's role at the current company?
Rip Gerber's current role is Singer-Songwriter.
What schools did Rip Gerber attend?
Rip Gerber attended Harvard Business School, University Of Virginia.
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