Rippon Madtha Email & Phone Number

Victoria, British Columbia, Canada

Strategically led communications and marketing for the 2024 BC provincial elections, managing a growing team of four, and later assuming the role of Interim Communications Director for the campaign, overseeing a dynamic team of over 15 staff and volunteers. Served on the leadership team alongside Party Leader Sonia Furstenau and Campaign Chair Adam Olsen, supporting their daily provincial campaign efforts. Delivered core election advertising campaign across all 93 ridings in British Columbia, launching targeted hyperlocal campaigns across eight key ridings using both digital and traditional channels generating 10.5 million impressions. This approach achieved a reach of 3.2 million on Meta platforms, spurred significant audience growth on Facebook, X, TikTok and Instagram, and enhanced voter engagement through timely mobilization and engaging creative assets. Drove social media engagement and follower growth across Meta, YouTube, X and TikTok, achieving notable metrics: 8.6 million impressions (+13.1%), 125k engagements (+19.9%), engagement rate of 3.5% and a net follower growth of over 1,200% on primary channels, significantly increasing brand visibility and audience reach throughout the campaign period. Led and launched new website in under one month during peak election season, enhancing user experience and supporting critical voter engagement with efficient information access and improved digital functionality. Traffic was peaking at 16k daily users and exceeding 209k unique visitors over key campaign months, effectively aligning digital channels with the BC Greens’ voter mobilization goals. Expanded media relations capabilities and increased earned media footprint by collaborating closely with the press secretary, releasing over 250+ press releases during the election, securing extensive media coverage, and training over 69+ candidates for debate and media opportunities across digital, radio, podcast, and television channels.

Burnaby, British Columbia, Canada

Since joining AMSSA in April 2023, I've advanced our communications and built a team of four. I launched four newsletters for newcomers and refugees, achieving a 41k reach in five months with a 36% open rate, a 19% YoY growth. Our click-through rate surged by 7%, with a 27% growth compared to the previous period. Our social media engagement metrics were equally promising, with 100k impressions, a 67% increase in engagements, a 91% CTR growth, and a 31% YoY audience increase, resulting in 5.6k subscribers in five months. Video views also grew by 70%.I orchestrated the 2023 IRCC BC/Yukon Summit, attracting 600+ attendees and garnering praise for demystifying IRCC’s processes. Our digital presence flourished, with amssa.org seeing a 43% organic traffic surge and a reduced bounce rate of 32%. UkraineSafeHaven.ca experienced a 37% increase in organic traffic, lowering bounce rates from 51% to 39% in five months.Additionally, I initiated and executed Anti-racism community consultation workshops in collaboration with the BC Ministry of the Attorney General, gathering 80+ decision-makers and frontline workers. An impressive 90% of attendees felt their voices were shaping BC’s Anti-Racism legislation for 2024.

Vancouver, British Columbia, Canada

I provided strategic communications oversight in building cohesiveness between organization mission and government recognition of protected areas and species. My focus was on building a stronger foundation for supporter and donor engagement alongside acquisitions with an eye to enhanced government relations for favorable public policy outcomes. Activities included brand building, decolonizing media relations, traditional media relations, strategic partnerships, Indigenous relations, strengthening reputation and ensuring effectiveness across digital and offline campaigns and platforms and issues/crisis management. From building media relations capabilities, to identifying untapped segments as part of our digital transformation journey, acquisitions and engagement rates across email, web and social touchpoints are averaging above sector benchmarks. Salmon Parks, a film I helped produce in 2021 with award-winning director Carter Kirilenko about an Indigenous-led movement to save BC’s wild salmon is now screening at VIMFF, BC Culture Days being the first launchpad including garnering attention from Federal Fisheries Minister, Joyce Murray and the Department of Fisheries and Ocean.

Dubai, United Arab Emirates

Created and successfully implemented five-year social media strategy in five months covering 19 countries across North Africa and Middle East, consolidating 13 core social media channels and several digital platforms including two external websites, 4 intranet sites and two employee engagement apps for over 4,500+ employees and millions of consumers with diverse backgrounds and nationalities. Central contact for all digital channel strategies and implementations covering one cluster, five business units, multiple regional and C-suite level leadership teams across 19 countries and in over 60 office sites and factories including thousands of external stakeholders and millions of consumers. Grew follower base across all digital channels with a cumulative 8% increase in follower base in 7 months across Facebook, Twitter and Instagram. Master brand website traffic increased by 10% becoming top website across the cluster for highest engagement rates with zero errors, while intranet grew by 6%. Worked closely with External Affairs, Brands and Marketing to strategically preempt, monitor and tackle over 5 critical issues in seven months on social media platforms with zero turning into crisis. Identified and engaged with 100% existing and 20% new Key Opinion Formers, social activists, students, academia and governments via Social Media handles in key markets such as UAE, Saudi Arabia, Kuwait, Egypt, Morocco and Lebanon to increase brand awareness, build trust and grow reputation through engaging conversations and rich content. Engagement levels grew by 4% across the board. Managed Chairman’s Instagram page with relevant content delivering organic engagement rates consistently at 5%+ month on month.Led, launched and successfully implemented multi-platform employee engagement app for North Africa and Middle East with global expansion capabilities.

United Arab Emirates

Over-delivery of price increase, savings and cost avoidance targets by 242% in two years, delivering millions of Euro’s in savings through government and industry lobbying. Spearheaded and successfully launched the Unilever Young Entrepreneurs Awards in 2017 and sustained the delivery of the program through 2018 and 2019 for colleges and Universities in UAE, Saudi Arabia and Kuwait. The platform became a global best practice reaching over 100K students by 2019, generating over 200 ideas from young minds. Key contributor in the establishment of the Manufacturing Companies Business Group, a multi-company trade association created to tackle major commerce and regulatory challenges to the FMCG industry delivering 6 major policy outcomes saving millions of Euros for members. Key member of the Multi-National Companies Business Group (MCBG) and GCC F&B Association (GCC FBA) representing industry for positive policy outcomes relating to plastics, ingredient guidelines, halal standards, safety certification and import/export regulations. Conceived and charted partnerships with Coca Cola and Nestle for the first EPR pilot to tackle single-use plastic waste in the GCC region in partnership with World Wildlife Fund and the Abu Dhabi government. Internal and External Sustainable Business expert, brand program champion and key contact for the North Africa Middle East sustainability program since 2012 delivering incremental growth targets in reach and ROI via brands. Responsible for compliance in MENA markets against Global Unilever Sustainable Living Plan and for performance reporting to Unilever Global Leadership Board quarterly, yearly and annually since 2012. Compliance stood at 100% year-on-year. Key player in the publicity and 2016 inauguration of Unilever’s Dubai Personal Care manufacturing facility worth AED 1 Billion involving Unilever CEO Paul Polman, HH Sheikh Ahmed Bin Saeed Al Maktoum and key government and industry officials.

Dubai, United Arab Emirates

My role at Unilever as an advocate and Communicator was to create a movement for Sustainable Growth by helping people live sustainably and supporting the business to operate responsibly. Delivered award-winning people engagement agenda via engaging campaigns and workshops throughout the years. Over 80% managers and around 82% employees felt empowered to drive growth through sustainability. Managed three Managing Director moves and key leadership changes whilst preserving and enhancing positive mood and productivity. This was reflected in the year-on-year improvements by 200-350 bps on Global People Survey results on pride, sustainability, retention, attrition, and purpose. Stepped-up employee engagement with double-digit profitable and competitive growth since 2012 with over 60 plus campaigns and activities in four years with an approval rating of 80% or above.Organized, led, and managed over 70 medium to large scale events, cascades, town halls, and quarterly performances to support cluster, regional, and business unit leadership teams coordinating with 60 office and factory sites for content, participation, and dissemination of business objectives, plans, and results. Led and managed global reporting cycle for sustainability activities, while facilitating the propagation of new methodologies with Finance teams. I also facilitated KPI change meetings with Senior VPs, while business partnering the Central Finance team and managing progress of targets across North Africa Middle East.

Dubai, United Arab Emirates

Effectively managed four annual advertising campaigns that consistently over-delivered financial and marketing ROI by over 150 bps each year.Successfully managed pricing research for RSA’s Personal Lines motor business since August 2009, helping to deliver top line growth targets for broker and direct customer verticals. Successfully managed RSA’s number one position in organic search on google.com and google.ae across a large variety of insurance related keywords via SEO. Compiled, wrote and designed submissions entries that won RSA prestigious awards in 2010 and 2011. Awards include Marketing Initiative of the Year 2011, Personal Lines Insurer of the year 2011, Commercial Lines Insurer of the year 2010, Personal Lines Insurer of the year 2010, UAE Insurer of the Year 2010, Product Innovation 2010 and Public Awareness Campaign of the Year 2010Contributed to the development and delivery of a comprehensive marketing mix to celebrate RSA’s 300 years of heritage in 2010, engaging the broker and employee diaspora.

Dubai, United Arab Emirates

Providing data analytics, market findings, retail audit results, preparing and presenting value-added presentations with informed recommendations to a diverse portfolio of FMCG manufacturers and distributors. Clients: The Coca Cola Company, Perdigao, Beiersdorf Middle East, Red Bull, P&G, Reckitt Benckiser, Wyeth, Apollinaris, Phillip Morris International, Khazan and Al Faris Foods. Installing and providing support for multiple users on proprietary software. Generating management reports, one off reports and processing ad hoc requests for 15 or more clients.

Dubai, United Arab Emirates

PR tracking, monitoring and reporting for a wide range of industry clients. Wrote feature articles for luxury watch brands, road safety campaigns and crafted Executive profiles. Coordinated two major brand launch events while coordinated over 10 small-scale events with media and suppliers successfully.

Dubai, United Arab Emirates

Identifying, analyzing, recording and resolving IT faults on HP service desk and Resolve whilst providing customer service as per airline industry standards and KPI’s. Assignment of registered faults and issues to specific departments and conducting follow – ups. Coordinating with worldwide engineering teams to resolve IT issues of EK and its vast clientele. Provided extensive remote support on Microsoft Outlook and Office applications.

Culinary, Culinary Arts/Chef Training

Bachelors Of Commerce, Marketing

Certificate, Adobe Design

Bachelor Of Business Administration - Bba, Marketing