Board advisory on strategic level and product-led vision.

Responsible for Italian and International growth for the Digital360 main Lead Generation asset, a Network of 30+ B2B websites, 100+ Journalists, 7+ SEOs. Head of Growth for Martech solutions: 120+ B2B Companies on recurring subscription. Key Achievements:Successfully hired, lean-managed, and nurtured a healthy team of 7 specialists. Together, we:- Sustained continuous growth for more than 6 years in the Italian and international network, consisting of over 30… Show more Responsible for Italian and International growth for the Digital360 main Lead Generation asset, a Network of 30+ B2B websites, 100+ Journalists, 7+ SEOs. Head of Growth for Martech solutions: 120+ B2B Companies on recurring subscription. Key Achievements:Successfully hired, lean-managed, and nurtured a healthy team of 7 specialists. Together, we:- Sustained continuous growth for more than 6 years in the Italian and international network, consisting of over 30 websites (NetworkDigital360). This was achieved using less than 5% of the company's total development budget.- Maintained consistent growth in 120+ B2B projects, serving as the cornerstone for achieving an annual recurring revenue (ARR) of over 5 million euros within 3 years.- Developed custom-made analytics tools by implementing GA4 and GTM on Amazon QuickSight.Today (2024) Network Digital360 has become Italy's main B2B web network and is still growing its presence in LATAM and Spain. Show less

Key Achievements:Successfully hired, lean-managed, and nurtured a healthy team of 3 specialists. Together, we sustained continuous growth for more than 6 years in the Italian and international network, consisting of over 30 websites.

C-Level advisory for marketing strategy and search marketing campaigns for B2C and B2B (resellers) initiatives.

The Turnaround project for Tophost involved implementing a comprehensive digital product marketing strategy aimed at enhancing brand recognition and boosting conversion rates in the Italian market. Key Achievements: - New organic strategy implementation that resulted in +26% growth of new customers within the very first year.- Revamped whole marketing and product strategies with a renewed focus on comprehensive, cost-effective solutions, resulting in a leap from €1.2m in… Show more The Turnaround project for Tophost involved implementing a comprehensive digital product marketing strategy aimed at enhancing brand recognition and boosting conversion rates in the Italian market. Key Achievements: - New organic strategy implementation that resulted in +26% growth of new customers within the very first year.- Revamped whole marketing and product strategies with a renewed focus on comprehensive, cost-effective solutions, resulting in a leap from €1.2m in sales to €1.6m, double-digit growth, solid margins, and a healthy cash flow within 3 years. - Created in 3 months the new ecommerce process, leveraging modern CRO techniques, that increased the conversion rate by +40%- Created lean communication templates for website content that resulted in Organic traffic growth of + 70% YoY.- Created Trustpilot customer review management workflow that grew the average rating score from 3.2 to 4.5 stars. - Product marketing optimization for internal control panel that resulted in -15% churn rate within the first 6 months since implementation. Show less

Since 2008 I kickstarted and managed Skebby's SEM efforts, that led to company acquisition by Mobyt Group, and subsequent IPO. As a key leader within the Mobyt Group, I managed digital marketing performance channels. Alongside overseeing the marketing strategy and development for Skebby, Trendoo, and Mobyt websites, I also allocated and managed the pay-per-click (PPC) budget.In addition I led the implementation of a robust search engine optimization (SEO) strategy, ensuring optimal… Show more Since 2008 I kickstarted and managed Skebby's SEM efforts, that led to company acquisition by Mobyt Group, and subsequent IPO. As a key leader within the Mobyt Group, I managed digital marketing performance channels. Alongside overseeing the marketing strategy and development for Skebby, Trendoo, and Mobyt websites, I also allocated and managed the pay-per-click (PPC) budget.In addition I led the implementation of a robust search engine optimization (SEO) strategy, ensuring optimal online visibility and brand performance. My team built the first custom software platform aimed to calculate and optimize essential metrics such as customer acquisition costs (CAC), customer lifetime value (LTV), and churn rate, ensuring efficient resource allocation and maximizing long-term customer value.Mobyt Group's outstanding achievements eventually led to its OPA and acquisition by Commify. Show less

Responsible for search engine organic traffic growth - tech development- SEO coding guidelines SEO- content training for journalistsKey results: - From 7M to 10M monthly unique visitors (YoY) in 8 months. - Maximized organic unbranded traffic from 1Ml/mo. to 4Ml/mo.- achieved first positions for top economic keywords like "spread" and "oro" (Italian for "gold").- new E-commerce analysis and optimization.- new Radio 24 broadcasting website: +300% organic… Show more Responsible for search engine organic traffic growth - tech development- SEO coding guidelines SEO- content training for journalistsKey results: - From 7M to 10M monthly unique visitors (YoY) in 8 months. - Maximized organic unbranded traffic from 1Ml/mo. to 4Ml/mo.- achieved first positions for top economic keywords like "spread" and "oro" (Italian for "gold").- new E-commerce analysis and optimization.- new Radio 24 broadcasting website: +300% organic traffic growth(YoY). Show less

Search Engine Marketing @ IEO Istituto Europeo di Oncologia, Search Marketing @ Openpolis, Alkè Electric Vehicles, DeAgostini publishing, Lipu, Artimondo Ecommerce for Artigiano in Fiera. Growth hacker @ CatapushSEO Senior @ SendblasterWeb designer @ LTT / Lepida s.p.a.Full CV available upon request