Experience Owner Acquisition Customer Lifecycle Marketing (Clm)
Current
May 2021 - Present
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Bernard Riquier Email & Phone Number
Experience owner Acquisition Customer Lifecycle Marketing (CLM) chez Groupe Mutuel
at
Groupe Mutuel
1 work email found
@groupemutuel.ch
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Experience owner Acquisition Customer Lifecycle Marketing (CLM) chez Groupe Mutuel
Location
Montreux, Vaud, Switzerland
Company size
Who is Bernard Riquier? Overview
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Quick answer
Bernard Riquier is listed as Experience owner Acquisition Customer Lifecycle Marketing (CLM) chez Groupe Mutuel at Groupe Mutuel, a company with 1246 employees, based in Montreux, Vaud, Switzerland. AeroLeads shows a work email signal at groupemutuel.ch and a matched LinkedIn profile for Bernard Riquier.
Bernard Riquier previously worked as Experience owner Acquisition Customer Lifecycle Marketing (CLM) at Groupe Mutuel and Brand Manager L'illustré and TV8 at Ringier Axel Springer Schweiz Ag. Bernard Riquier holds Cycle Certifiant Stratégie Digitale, Stratégie Digitale, Diplômé from Crea Genève.
Company email context
Email format at Groupe Mutuel
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{first_initial}{last}@groupemutuel.ch
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Profile bio
About Bernard Riquier
Graduated with a Master in Marketing. Result oriented manager with fifteen years experience in Marketing. Strong knowledge in multi-channel promotion and marketing plans. Leader of CRM for customer acquisition and retention in Switzerland within international companies. Experienced with marketing studies, cross-channel marketing campains including TV, digital, TM, direct marketing, print ads, local marketing and social networks. Team oriented management style with experience at executive board level.
Listed skills include Crm, Ecrm, Multi Channel Marketing, Loyalty Programs, and 24 others.
Current workplace
Bernard Riquier's current company
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Groupe Mutuel
8 roles
Bernard Riquier work experience
A career timeline built from the work history available for this profile.
Brand Manager L'Illustré And Tv8
- Market studies: qualitative focus groups and quantitative surveys- Audit and analysis- Brand management- 360° Marketing campains- Brand relaunch
Apr 2019 - May 2021
Marketing Manager Loyalty
o Management of the Loyalty Team (team of 2 people).o Multichannel loyalty plan set-up, budget and follow-up for all the Romandie titles (Le Temps, l’Illustré, TV8, Bolero and PME Magazine): Retention, renewal, upgrade, monthly satisfaction surveyso Set-up and follow-up of the marketing campains in the CRM (Dymatrix) programo Advantage program plans.
Aug 2017 - Apr 2019
Manager Marketing & Sales Administration
o Management of the sales administration team and support to the international KAMso Marketing and sales actions in retail and e-commerce to increase the turnover and visibilityo Pricing strategy and business development in CH and internationalo Follow-up on big customerso New website www.switel.com updateo Budget, reportings
Mar 2016 - Mar 2017
Marketing Manager
Member of Executive Board Weight Watchers Switzerland SA - Wellness and health (CH-Nyon)o Management of the Marketing Team (7 people) and Customer Service (4 people). o Led definition of Brand Platform Communication and participation on market studies to achieve better understanding of customer needs.o Increased the acquisition of new customers by 20% in a.
Sep 2010 - Dec 2014
Loyalty Manager
Multichannel Loyalty Manager in the Marketing Department Redcats Suisse SA – Mail order company for clothes and furniture (CH-Montreux)o Management of the Loyalty Team (team of 3 people).o Increased acquisition and retention through the Management of both acquisition and retention marketing plans. o Increased orders with targeted offers, using CRM.
Aug 2005 - Aug 2010
Project Manager - Customer Service
o Interface between Customer service, Marketing and IT for CRM projectso Developed sales through inbound calls in the Customer Service team and the external call Center (cross-selling).o Close working relationship with external customer services to ensure optimum customer’s experience across the customer’s journey.
Sep 2002 - Aug 2005
Promotion Manager Then E-Commerce Manager
o Management and execution of the commercial plan for the German and the Swiss markets (retail and mail order)
Feb 1999 - Dec 2001
Team & coworkers
Colleagues at Groupe Mutuel
Other employees you can reach at groupemutuel.ch. View company contacts for 1246 employees →
LK
Lesly Kiameso
Colleague at Groupe MutuelFribourg, Fribourg, Switzerland, Switzerland
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CN
Chappot-Jaggi Nathalie
Colleague at Groupe MutuelBern, Berne, Switzerland, Switzerland
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AJ
Anatomasjardim Jardim
Colleague at Groupe MutuelLausanne, Vaud, Switzerland, Switzerland
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NE
Nicolas Ernst
Colleague at Groupe MutuelZurich, Switzerland, Switzerland
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MB
Mélanie Besson
Colleague at Groupe MutuelPlasselb, Fribourg, Switzerland, Switzerland
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RR
Rima R.
Colleague at Groupe MutuelZurich, Zurich, Switzerland, Switzerland
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LE
Lisa Eichenberger
Colleague at Groupe MutuelBern, Berne, Switzerland, Switzerland
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CG
Cédric Georges
Colleague at Groupe MutuelMartigny, Valais, Switzerland, Switzerland
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MG
Mylène Grichting
Colleague at Groupe MutuelSalgesch, Valais, Switzerland, Switzerland
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NC
Nicolas Caloz
Colleague at Groupe MutuelSavièse, Valais, Switzerland, Switzerland
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Lesly Kiameso
Colleague at Groupe MutuelFribourg, Fribourg, Switzerland, Switzerland
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CN
Chappot-Jaggi Nathalie
Colleague at Groupe MutuelBern, Berne, Switzerland, Switzerland
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AJ
Anatomasjardim Jardim
Colleague at Groupe MutuelLausanne, Vaud, Switzerland, Switzerland
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NE
Nicolas Ernst
Colleague at Groupe MutuelZurich, Switzerland, Switzerland
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MB
Mélanie Besson
Colleague at Groupe MutuelPlasselb, Fribourg, Switzerland, Switzerland
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RR
Rima R.
Colleague at Groupe MutuelZurich, Zurich, Switzerland, Switzerland
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LE
Lisa Eichenberger
Colleague at Groupe MutuelBern, Berne, Switzerland, Switzerland
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CG
Cédric Georges
Colleague at Groupe MutuelMartigny, Valais, Switzerland, Switzerland
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MG
Mylène Grichting
Colleague at Groupe MutuelSalgesch, Valais, Switzerland, Switzerland
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NC
Nicolas Caloz
Colleague at Groupe MutuelSavièse, Valais, Switzerland, Switzerland
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4 education records
Bernard Riquier education
Cycle Certifiant Stratégie Digitale, Stratégie Digitale, Diplômé
Mst, Marketing Communication Culture, Diplômé
Betriebswirtschaft
Bts, Bts Commerce International, Diplômé
Lycée Gustave Flaubert - Rouen
FAQ
Frequently asked questions about Bernard Riquier
Quick answers generated from the profile data available on this page.
What company does Bernard Riquier work for?
Bernard Riquier works for Groupe Mutuel.
What is Bernard Riquier's role at Groupe Mutuel?
Bernard Riquier is listed as Experience owner Acquisition Customer Lifecycle Marketing (CLM) chez Groupe Mutuel at Groupe Mutuel.
What is Bernard Riquier's email address?
AeroLeads has found 1 work email signal at @groupemutuel.ch for Bernard Riquier at Groupe Mutuel.
Where is Bernard Riquier based?
Bernard Riquier is based in Montreux, Vaud, Switzerland while working with Groupe Mutuel.
What companies has Bernard Riquier worked for?
Bernard Riquier has worked for Groupe Mutuel, Ringier Axel Springer Schweiz Ag, Switel, Weight Watchers, and La Redoute.
Who are Bernard Riquier's colleagues at Groupe Mutuel?
Bernard Riquier's colleagues at Groupe Mutuel include Lesly Kiameso, Chappot-Jaggi Nathalie, Anatomasjardim Jardim, Nicolas Ernst, and Mélanie Besson.
How can I contact Bernard Riquier?
You can use AeroLeads to view verified contact signals for Bernard Riquier at Groupe Mutuel, including work email, phone, and LinkedIn data when available.
What schools did Bernard Riquier attend?
Bernard Riquier holds Cycle Certifiant Stratégie Digitale, Stratégie Digitale, Diplômé from Crea Genève.
What skills is Bernard Riquier known for?
Bernard Riquier is listed with skills including Crm, Ecrm, Multi Channel Marketing, Loyalty Programs, Team Management, Direct Marketing, Internet Recruiting, and Customer Acquisition.
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