Richard Robbins

Richard Robbins Email and Phone Number

Founder and CEO at Upper West Strategies @ Upper West Strategies
317 West 103rd Street, New York,United States
Richard Robbins's Location
New York, New York, United States, United States
About Richard Robbins

Richard Robbins is the founder and CEO of Upper West Strategies (UWS), which is focused on driving economic opportunity at the intersection of government/education, private industry, the tech sector and mission-driven organizations.UWS developed and manages the LifeSci NYC Internship program for NYCEDC. UWS has conducted a number of high-level strategy and program development/execution efforts including for the National Society of Black Engineers, New York City’s Department of Education, New York City’s Economic Development Corporation, and other leading mission-driven, governmental, and corporate clients. Robbins worked for nearly 10 years at AT&T in a range of positions including Director, Social Innovation, where he played an instrumental role in developing the company’s overall social media strategy. He initiated and led AT&T’s groundbreaking partnership with Rock the Vote that engaged 250,000 young Americans via text messaging, and created AT&T's pledge not to text and drive that has been signed by over 40 million people. Prior to getting his MBA at Columbia Business School, he ran the American Express Gold Card Events program at Festival Marketing, where he implemented strategies to dramatically grow the program’s impact, including through pioneering use of online media. He has deep connections with senior leaders in government, corporations, start-ups, nonprofits and advocacy organizations and especially in the tech startup community in NYC, and has a long history of developing innovative strategies for leveraging technology to reach target audiences. He lives on the Upper West Side with his wife and two daughters.Specialties: Extensive experience in public affairs, social media, consumer marketing, sponsorship and mobile marketing. Thrive working in complex organizations with internal and external partners. Strong strategic, analytic and creative skills.Note: I only connect with people I've met, as that way people know that I know people with whom I'm connected.

Richard Robbins's Current Company Details
Upper West Strategies

Upper West Strategies

View
Founder and CEO at Upper West Strategies
317 West 103rd Street, New York,United States
Employees:
9
Richard Robbins Work Experience Details
  • Upper West Strategies
    Founder And Ceo
    Upper West Strategies Feb 2012 - Present
    Upper West Strategies manages the LifeSci NYC Internship Program for the New York City Economic Development Corporation, a critical part of New York City's $1 billion plan to accelerate growth of the life sciences industry. UWS capabilities include:STRATEGY. UWS employs a rigorous process of information gathering, analysis, recommendations generation and implementation planning. The heart of this process is direct outreach to key stakeholders through a series of in-depth interviews, which deliver clarity and perspective. These interviews are complemented with client and stakeholder workshops, audience and community surveys, on-site observations and extensive document review to develop a deep understanding of clients’ situation and needs. We then take a simple, practical approach to analysis and recommendations generation to make sure that recommendations can and will be implemented and are likely to succeed given every organization’s unique conditions.PROGRAM AND PARTNERSHIP DEVELOPMENT. UWS works to develop innovative program concepts and package them into a holistic plan that can be implemented to achieve and exceed goals. A key focus for UWS is ensuring community engagement throughout every project. Robbins has 20+ years experience working with corporations, government, non-profits, and tech startups. These experiences have given UWS a unique ability to identify opportunities for collaboration and partnership, and to bridge cultural gaps in developing and executing successful partnerships.Program Execution. Ultimately, impeccable program execution is essential. Relying on strong personal relationships, community and partnership engagement, an innovative approach to marketing and community outreach, and lots of hard work, UWS drives to achieve desired results for clients.
  • Manhattan Community Board 7
    Member
    Manhattan Community Board 7 Apr 2014 - May 2022
    Appointed as a member of Manhattan Community Board 7, serving 210,000 residents of New York City's Upper West Side in a range of civic matters.
  • Mww Group
    Vp, Digital Strategist
    Mww Group 2011 - 2012
    New York, Ny, Us
    Led Digital / Social team of 11, overseeing strategy development, implementation, monitoring/analytics, special projects to enhance clients' online position.Responsible for hiring, team management, staffing. Oversee rapid team growth, including doubling of billings in first 6 months.
  • At&T
    Director, Social Innovation
    At&T 2009 - 2011
    Dallas, Tx, Us
    Developed concept and strategy for new position within AT&T’s Public Affairs team.- Social media strategy for External & Legislative Affairs.- Member corporate-wide Digital Leadership Council.- Managed AT&T Public Policy Twitter account.- Developed social media training for External Affairs employees.- Internal consultant for social media initiatives.- Outreach for AT&T to key players in “Gov 2.0” community. - Initiated and managed sponsorships of Personal Democracy Forum, New York Tech Meetup, Politics Online, and other conferences.- Managed initiative to turn around AT&T's corporate image in the vital SXSW community from 2009 to 2010.- Represented AT&T on State Dept Tech Delegation to Baghdad, exploring ways to use mobile and social media to improve Iraqi civil society.
  • At&T
    Sr. Manager / Director, Media Innovation
    At&T 2004 - 2009
    Dallas, Tx, Us
    Developed and led execution of AT&T’s partnership with Rock the Vote. Built programs to help RTV reach young voters via mobile phones, working closely with AT&T’s Marketing and PR teams. Results: Provided RTV with new ability to engage with young voters, as 250K+ youth joined mobile program. Positive PR helped reposition AT&T as youthful brand and wireless innovator.Oversaw strategy and execution of Cingular's partnership with HBO. Responsibilities included relationship management, product development and marketing. Managed multi-million dollar TV, print, online and in-store advertising / marketing program. Directed innovative sales force training program.
  • At&T
    Senior Marketing Manager
    At&T 2002 - 2004
    Dallas, Tx, Us
    Drove new customer acquisition in brand management role. Worked closely with product team, advertising, and sales to develop new rate plan offers and increase customer acquisition, helping AT&T Wireless deliver over 20% YOY sales growth. Negotiated marketing sponsorships.
  • Festival Marketing
    Senior Marketing Manager
    Festival Marketing 1994 - 1999
    Played lead role in transforming American Express Gold Card Events entertainment marketing program into key product differentiator driving premium brand image. Evaluated, negotiated and executed sponsorships of nation’s top entertainment properties. Managed multi-million dollar program budget. Contributed to 400% growth in program usage despite fixed budget.

Richard Robbins Skills

Social Media Marketing Strategy Social Media Digital Media Mobile Marketing Strategic Partnerships Integrated Marketing New Media Leadership Marketing Strategy Digital Strategy Public Relations Thought Leadership Marketing Communications Partnership Development Social Networking Corporate Social Responsibility Brand Management Bbq Influencer Marketing Technology Marketing Mobile Interactive Marketing Content Strategy Social Media Monitoring Digital Marketing Corporate Communications Public Affairs Business Development Management Consulting Strategic Communications Product Marketing Public Policy Tennis

Richard Robbins Education Details

  • Columbia Business School
    Columbia Business School
    Management
  • Tufts University
    Tufts University
    Russian Language
  • Wayne Hills High School
    Wayne Hills High School

Frequently Asked Questions about Richard Robbins

What company does Richard Robbins work for?

Richard Robbins works for Upper West Strategies

What is Richard Robbins's role at the current company?

Richard Robbins's current role is Founder and CEO at Upper West Strategies.

What is Richard Robbins's email address?

Richard Robbins's email address is rl****@****net.net

What is Richard Robbins's direct phone number?

Richard Robbins's direct phone number is +184578*****

What schools did Richard Robbins attend?

Richard Robbins attended Columbia Business School, Tufts University, Wayne Hills High School.

What skills is Richard Robbins known for?

Richard Robbins has skills like Social Media Marketing, Strategy, Social Media, Digital Media, Mobile Marketing, Strategic Partnerships, Integrated Marketing, New Media, Leadership, Marketing Strategy, Digital Strategy, Public Relations.

Who are Richard Robbins's colleagues?

Richard Robbins's colleagues are Zaruhi Karapetyan, Evan Ross, Maxim Boyko, Sally Feng.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.