Richard Robbins Email & Phone Number

Upper West Strategies manages the LifeSci NYC Internship Program for the New York City Economic Development Corporation, a critical part of New York City's $1 billion plan to accelerate growth of the life sciences industry. UWS capabilities include:STRATEGY. UWS employs a rigorous process of information gathering, analysis, recommendations generation and implementation planning. The heart of this process is direct outreach to key stakeholders through a series of in-depth interviews, which deliver clarity and perspective. These interviews are complemented with client and stakeholder workshops, audience and community surveys, on-site observations and extensive document review to develop a deep understanding of clients’ situation and needs. We then take a simple, practical approach to analysis and recommendations generation to make sure that recommendations can and will be implemented and are likely to succeed given every organization’s unique conditions.PROGRAM AND PARTNERSHIP DEVELOPMENT. UWS works to develop innovative program concepts and package them into a holistic plan that can be implemented to achieve and exceed goals. A key focus for UWS is ensuring community engagement throughout every project. Robbins has 20+ years experience working with corporations, government, non-profits, and tech startups. These experiences have given UWS a unique ability to identify opportunities for collaboration and partnership, and to bridge cultural gaps in developing and executing successful partnerships.Program Execution. Ultimately, impeccable program execution is essential. Relying on strong personal relationships, community and partnership engagement, an innovative approach to marketing and community outreach, and lots of hard work, UWS drives to achieve desired results for clients.

Appointed as a member of Manhattan Community Board 7, serving 210,000 residents of New York City's Upper West Side in a range of civic matters.

New York, Ny, Us

Led Digital / Social team of 11, overseeing strategy development, implementation, monitoring/analytics, special projects to enhance clients' online position.Responsible for hiring, team management, staffing. Oversee rapid team growth, including doubling of billings in first 6 months.

Dallas, Tx, Us

Developed concept and strategy for new position within AT&T’s Public Affairs team.- Social media strategy for External & Legislative Affairs.- Member corporate-wide Digital Leadership Council.- Managed AT&T Public Policy Twitter account.- Developed social media training for External Affairs employees.- Internal consultant for social media initiatives.- Outreach for AT&T to key players in “Gov 2.0” community. - Initiated and managed sponsorships of Personal Democracy Forum, New York Tech Meetup, Politics Online, and other conferences.- Managed initiative to turn around AT&T's corporate image in the vital SXSW community from 2009 to 2010.- Represented AT&T on State Dept Tech Delegation to Baghdad, exploring ways to use mobile and social media to improve Iraqi civil society.

Dallas, Tx, Us

Developed and led execution of AT&T’s partnership with Rock the Vote. Built programs to help RTV reach young voters via mobile phones, working closely with AT&T’s Marketing and PR teams. Results: Provided RTV with new ability to engage with young voters, as 250K+ youth joined mobile program. Positive PR helped reposition AT&T as youthful brand and wireless innovator.Oversaw strategy and execution of Cingular's partnership with HBO. Responsibilities included relationship management, product development and marketing. Managed multi-million dollar TV, print, online and in-store advertising / marketing program. Directed innovative sales force training program.

Dallas, Tx, Us

Drove new customer acquisition in brand management role. Worked closely with product team, advertising, and sales to develop new rate plan offers and increase customer acquisition, helping AT&T Wireless deliver over 20% YOY sales growth. Negotiated marketing sponsorships.

Played lead role in transforming American Express Gold Card Events entertainment marketing program into key product differentiator driving premium brand image. Evaluated, negotiated and executed sponsorships of nation’s top entertainment properties. Managed multi-million dollar program budget. Contributed to 400% growth in program usage despite fixed budget.

Mba, Marketing, Management

Ba, Political Science, Russian Language

Education record