Richard Robbins Email and Phone Number
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Richard Robbins is the founder and CEO of Upper West Strategies (UWS), which is focused on driving economic opportunity at the intersection of government/education, private industry, the tech sector and mission-driven organizations.UWS developed and manages the LifeSci NYC Internship program for NYCEDC. UWS has conducted a number of high-level strategy and program development/execution efforts including for the National Society of Black Engineers, New York City’s Department of Education, New York City’s Economic Development Corporation, and other leading mission-driven, governmental, and corporate clients. Robbins worked for nearly 10 years at AT&T in a range of positions including Director, Social Innovation, where he played an instrumental role in developing the company’s overall social media strategy. He initiated and led AT&T’s groundbreaking partnership with Rock the Vote that engaged 250,000 young Americans via text messaging, and created AT&T's pledge not to text and drive that has been signed by over 40 million people. Prior to getting his MBA at Columbia Business School, he ran the American Express Gold Card Events program at Festival Marketing, where he implemented strategies to dramatically grow the program’s impact, including through pioneering use of online media. He has deep connections with senior leaders in government, corporations, start-ups, nonprofits and advocacy organizations and especially in the tech startup community in NYC, and has a long history of developing innovative strategies for leveraging technology to reach target audiences. He lives on the Upper West Side with his wife and two daughters.Specialties: Extensive experience in public affairs, social media, consumer marketing, sponsorship and mobile marketing. Thrive working in complex organizations with internal and external partners. Strong strategic, analytic and creative skills.Note: I only connect with people I've met, as that way people know that I know people with whom I'm connected.
Upper West Strategies
View- Website:
- upperweststrategies.com
- Employees:
- 9
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Founder And CeoUpper West Strategies Feb 2012 - PresentUpper West Strategies manages the LifeSci NYC Internship Program for the New York City Economic Development Corporation, a critical part of New York City's $1 billion plan to accelerate growth of the life sciences industry. UWS capabilities include:STRATEGY. UWS employs a rigorous process of information gathering, analysis, recommendations generation and implementation planning. The heart of this process is direct outreach to key stakeholders through a series of in-depth interviews, which deliver clarity and perspective. These interviews are complemented with client and stakeholder workshops, audience and community surveys, on-site observations and extensive document review to develop a deep understanding of clients’ situation and needs. We then take a simple, practical approach to analysis and recommendations generation to make sure that recommendations can and will be implemented and are likely to succeed given every organization’s unique conditions.PROGRAM AND PARTNERSHIP DEVELOPMENT. UWS works to develop innovative program concepts and package them into a holistic plan that can be implemented to achieve and exceed goals. A key focus for UWS is ensuring community engagement throughout every project. Robbins has 20+ years experience working with corporations, government, non-profits, and tech startups. These experiences have given UWS a unique ability to identify opportunities for collaboration and partnership, and to bridge cultural gaps in developing and executing successful partnerships.Program Execution. Ultimately, impeccable program execution is essential. Relying on strong personal relationships, community and partnership engagement, an innovative approach to marketing and community outreach, and lots of hard work, UWS drives to achieve desired results for clients. -
MemberManhattan Community Board 7 Apr 2014 - May 2022Appointed as a member of Manhattan Community Board 7, serving 210,000 residents of New York City's Upper West Side in a range of civic matters.
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Vp, Digital StrategistMww Group 2011 - 2012New York, Ny, UsLed Digital / Social team of 11, overseeing strategy development, implementation, monitoring/analytics, special projects to enhance clients' online position.Responsible for hiring, team management, staffing. Oversee rapid team growth, including doubling of billings in first 6 months. -
Director, Social InnovationAt&T 2009 - 2011Dallas, Tx, UsDeveloped concept and strategy for new position within AT&T’s Public Affairs team.- Social media strategy for External & Legislative Affairs.- Member corporate-wide Digital Leadership Council.- Managed AT&T Public Policy Twitter account.- Developed social media training for External Affairs employees.- Internal consultant for social media initiatives.- Outreach for AT&T to key players in “Gov 2.0” community. - Initiated and managed sponsorships of Personal Democracy Forum, New York Tech Meetup, Politics Online, and other conferences.- Managed initiative to turn around AT&T's corporate image in the vital SXSW community from 2009 to 2010.- Represented AT&T on State Dept Tech Delegation to Baghdad, exploring ways to use mobile and social media to improve Iraqi civil society. -
Sr. Manager / Director, Media InnovationAt&T 2004 - 2009Dallas, Tx, UsDeveloped and led execution of AT&T’s partnership with Rock the Vote. Built programs to help RTV reach young voters via mobile phones, working closely with AT&T’s Marketing and PR teams. Results: Provided RTV with new ability to engage with young voters, as 250K+ youth joined mobile program. Positive PR helped reposition AT&T as youthful brand and wireless innovator.Oversaw strategy and execution of Cingular's partnership with HBO. Responsibilities included relationship management, product development and marketing. Managed multi-million dollar TV, print, online and in-store advertising / marketing program. Directed innovative sales force training program. -
Senior Marketing ManagerAt&T 2002 - 2004Dallas, Tx, UsDrove new customer acquisition in brand management role. Worked closely with product team, advertising, and sales to develop new rate plan offers and increase customer acquisition, helping AT&T Wireless deliver over 20% YOY sales growth. Negotiated marketing sponsorships. -
Senior Marketing ManagerFestival Marketing 1994 - 1999Played lead role in transforming American Express Gold Card Events entertainment marketing program into key product differentiator driving premium brand image. Evaluated, negotiated and executed sponsorships of nation’s top entertainment properties. Managed multi-million dollar program budget. Contributed to 400% growth in program usage despite fixed budget.
Richard Robbins Skills
Richard Robbins Education Details
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Columbia Business SchoolManagement -
Tufts UniversityRussian Language -
Wayne Hills High School
Frequently Asked Questions about Richard Robbins
What company does Richard Robbins work for?
Richard Robbins works for Upper West Strategies
What is Richard Robbins's role at the current company?
Richard Robbins's current role is Founder and CEO at Upper West Strategies.
What is Richard Robbins's email address?
Richard Robbins's email address is rl****@****net.net
What is Richard Robbins's direct phone number?
Richard Robbins's direct phone number is +184578*****
What schools did Richard Robbins attend?
Richard Robbins attended Columbia Business School, Tufts University, Wayne Hills High School.
What skills is Richard Robbins known for?
Richard Robbins has skills like Social Media Marketing, Strategy, Social Media, Digital Media, Mobile Marketing, Strategic Partnerships, Integrated Marketing, New Media, Leadership, Marketing Strategy, Digital Strategy, Public Relations.
Who are Richard Robbins's colleagues?
Richard Robbins's colleagues are Zaruhi Karapetyan, Evan Ross, Maxim Boyko, Sally Feng.
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