As a data enthusiast, I leverage big data and machine learning to unlock growth and enhance user experiences. Currently, at Apon Tech, I combine my analytical and technical skills as a Data Analyst and ML Developer to drive strategic decision-making. This involves maintaining, analyzing, and visualizing retail data across digital business, operations, and supply chains. Furthermore, I develop ETL pipelines, build predictive models to forecast sales and demand, and perform customer segmentation for targeted marketing initiatives, all fueling sales and operational efficiency. Notably, I spearheaded the creation of Apon Tech's first cloud warehousing pipeline, embracing new challenges and contributing to a more streamlined data infrastructure.Prior to Apon Tech, I honed my skills at 10 Minute School, where I implemented data-driven strategies to improve user retention and drive sales growth. I successfully reduced customer churn by 17% using XGBoost and boosted Q1 cohort sales through strategic A/B testing. My passion for data visualization led to the creation of interactive dashboards (BigQuery, Looker, MySQL) that provided valuable insights into channel, product, and employee performance.My Master's degree in Artificial Intelligence from Liverpool John Moores University equipped me with a strong foundation in NLP, computer vision, and deep learning projects. Additionally, my experience as a remote Jr. Data Analyst at C & E IT Solution further solidified my skills in data analysis using tools like BigQuery, Python, and Looker.With a global perspective gained through experiences across three countries, I bring strong communication skills and a collaborative spirit to every project. I am a competitive learner, constantly seeking new challenges to expand my knowledge and contribute to the team's success.