Risang Dhananto Email & Phone Number

Jakarta, Indonesia

• Build and direct kumparan Studio to become a one-stop shop for marketing services for our partner businesses. I use creativity and media strategy in my everyday work to get a commercial partner's message through.Duties:
• Oversee commercial proposal based on client’s goals before go to market.
• Define proposal sponsorship value and its profit and loss calculation for the organization.
• Create new commercial driven program as a new revenue stream.
• Supervise all program creative process.
• Manage the commercial deal implementation especially on content marketing, brand activation & in platform inventory placement.

Jakarta, Indonesia

• After handling the marketing department for 5 years, promoted to be a publisher as a job enlargement of 3 media under the company; Opini.id, Bolalob.com, and Womantalk.com. As a publisher, the main duties to tackle off.
• Content; set up content strategy and management as the company’s main business to be sustained. In order to achieve it, start with defining the strategic articulation map.
• Distribution; define and strategize the channel planning to deliver the content to the target audience.
• Audience; responsible for audience growth-hack in all platforms (website, social channel, and community), the work included audience engagement strategy.ACCOMPLISHMENTS
• Increase up to 60% media revenue in 1st semester by creating periodic consolidation with the business team.
• Launch 2 new social account media in a new interest category; sport and education. Both of them achieved first initial target number of audience.

Jakarta

• The Vice President of Marketing has the duty to set up from scratch the department as a new company under Djarum Group. Responsible for media product marketing strategies within the organization. Involved as a core.
• Gain 27.6 Bio in-kind value partnership, doubled from 2017.
• Set up brand planning process from 2018.
• Increase web users by 45% in 2018.
• Decrease marketing cost per contact by 32%.
• Increase web users by 35% in the 2nd semester 0f 2019.AWARDS

Greater Jakarta Area, Indonesia

Shaped the marketing vision of 14 brands under Femina Group and implemented it into each marketing move. With 14 brand titles, have to differentiate each brand and sharpen the uniqueness of each to be competitive in the market. In addition to handling 14 brands from the main business, also involved in new product development such as intellectual property.

Greater Jakarta Area, Indonesia

• Created a marketing strategy for 14 brands and defined and managed the marketing budget.
• Mapped out the company’s business unit strength and uniqueness to aim the brand’s objective.
• Assembled a new business model concept for the company.
• Reorganised marketing pillars into 2 departments; Brand Management and Creative Solution.
• Fulfilled structure and maintain its readiness for change due to rapid change in Industry.
• Created workflow for integrated marketing solutions for brands.

Greater Jakarta Area, Indonesia

• Teen & Young Adults Brands, January 2009
• Had duties to transform brand presence to online media.
• Prepared to rejuvenate brands under Teen & Young Adults Group (GADIS, Cleo).
• Renovated existing business model to be adaptive to business sense.Health & Lifestyle Brands, November 2007Appointed and promoted to be a Group Marketing Manager for Health & Lifestyle brands to conduct and gain.

Greater Jakarta Area, Indonesia

• Created program for a magazine subscription and copy sales.
• Created a marketing campaign that leads to product buying.
• Orchestrated inter-pillar division to aim for brand goals.
• Defined mutual partnership for the brand.
• Did market dept in an interview with consumer and customer.
• Made market report quarterly.ACCOMPLISHMENTS

Greater Jakarta Area, Indonesia

• Did market survey for trade performance across Indonesia.
• Created a trade marketing program to increase copy sales.
• Ran marketing events across Indonesia to get audience engagement with the brand.
• Managed partnership with selected entities to grow product sales.
• Handled major city marketing campaign to grow brand shares (Surabaya, Yogyakarta & Bandung)ACCOMPLISHMENTS
• Gained 1 Bio account through multichannel activation.

Greater Jakarta Area, Indonesia

• Created strategy for a new city’s activation, and its roadmap for future growth.
• Defined product unique proposition among competitors (Indonesia Fashion Week, JFFF).
• Optimised media channeling and communication message to the potential audience.
• Mapped out potential group audience to come to the event.
• Aligned all publication material in all channels and managed all promotion material production and placement.
• Supervised event media plan to gain media value.