Ris Cowan Email & Phone Number

Grand Junction, Co, Us

Woodstock, Ga

Grand Junction, Colorado, United States

Woodstock, Georgia, United States

Raleigh-Durham, North Carolina Area + Atlanta, Ga

Provide senior-level strategy, planning and counsel to agency clients. Develop key messaging for public relations, marketing communications and social media programs. Advance new business activities.

Kennesaw, Ga

* Directed the development and execution of sales/marketing strategies and initiatives which increased channel sales for underserved retail channels. * Designed innovative marketing collateral and messaging to diminish competitor threats. * Negotiated and closed more than $16MM in marketing communications contracts which led to $1MM in hard savings as marketing sourcing lead. * Increased retail marketing funnel metrics and conversion rates that led to more than $3MM in incremental revenue and 1.5 points in share gain.* Enabled company to measure actual results by creating and implementing new marketing KPI dashboards.* Achieved 1 point share gain in aligned channels despite 9% industry decline by developing market-leading, in-store merchandising and product launch programs.* Improved distribution sales associate awareness by 9% and recommended rates by 5% via new product marketing initiatives.* Key contributor to company's culture-by-example in areas of integrity, respect, humility, compliance, value creation, customer focus, and change management.

Greater Atlanta Area

* Established boutique marketing firm catering to medium to large B2B and consumer organizations. * Led business development efforts and increased client billings to more than $1M over two years. * Created multiple marketing and media relations campaigns for technology, healthcare, and real estate industries leading to successful entries into new markets and increased revenues. * Boosted trade media impressions 200 percent and customer leads 30 percent for multiple clients through strategic relationship building and PR efforts with key media and analysts.* Consistently managed and met client expectations through effective and regular communication, delivery of results (rather than peaks and valleys), and levelized billing for more effective budget management.* Hired and managed spirited team of five professionals including client account members, HR and accounting.

Greater Atlanta Area

* Tripled revenue growth within nine months and turned around Atlanta office by stabilizing client turnover, re-shaping client service efforts, re-organizing talent for more efficient teams and developing more successful strategic plans for clients.* Drove technology account new business for global PR and marketing communications agency. * Grew a new technology account business from $0 to more than $1M within six months. * Managed P&L for $6MM in billings and highest profitability in agency history. * Maintained consistent revenue growth post-9/11 and the tech bubble burst by diversifying client base with stable telecom and consumer brands and by optimizing overhead/staff costs.* Recruited and managed 17-member agency team to award-winning levels for national brands such as Quikrete and Srixon.

* Nortel Networks - Director, Media & Analyst Relations * GCI Group Public Relations - Vice President * Hill and Knowlton Public Relations - Senior Account Supervisor