Led the digital transformation of Bijak delivering 30% increase in revenue within 6 months.Built and managed high-performing teams, scaling the company’s D2C platform by 60%.Oversaw multi-channel marketing strategies, including SEO, SEM, paid campaigns, resulting in 40% increase in revenue.Developed and executed growth strategies for FnV, resulting in market share increase by 15%.

- Digital Marketing and Performance Marketing Expertise:Successfully managed a budget of over 1 Crore+ per month across various platforms including Google, Meta & other media channles.Led to a 30% increase in conversions and a 50% increase in traffic over 1.5 years, demonstrating proficiency in optimizing marketing strategies for maximum impact.Expert in deploying comprehensive 360-degree marketing strategies, integrating digital, product, content, and SEO for cohesive brand messaging.Demonstrated ability in creating and executing multi-faceted marketing campaigns that resonate with diverse audience segments.- D2C and E-commerce Leadership:Pioneered the creation of the Direct-to-Consumer (D2C) vertical at Orient Electric, showcasing innovative approach in e-commerce.Implemented effective e-commerce strategies, contributing significantly to the growth and digital transformation of the brand.Led large, cross-functional teams spanning digital marketing, product management, content creation, and SEO, fostering a collaborative and results-driven work environment.- Strategic Campaign Management:Orchestrated large media campaigns with celebrity endorsements, including collaborations with MS Dhoni, enhancing brand visibility and appeal, increasing share of voice.- Data-Driven Decision Making:Employed data analytics to inform marketing decisions, leading to substantial growth in key performance indicators.Excelled in utilizing analytical tools and insights to refine marketing strategies and achieve targeted outcomes.- Cross-Platform Marketing Agility:Demonstrated versatility in handling diverse digital platforms, ensuring consistent and effective brand presence across various channels.Adapted and excelled in fast-paced digital environments, keeping up with evolving trends and technologies.

- Handling a monthly budget of 3-5 crore+ and strategising and executing campaigns on Google Ads, Facebook Ads & LinkedIn Ads.- Using tools like Google Analytics, AppsFlyer & Tableau for analyzing data and generating insights to implement them to enhance our campaigns.- Using Marketing Tech platforms for creating journeys and running email campaigns for a very huge database.

- Increased the conversion rate from less than 1% to over 5% in a short period through optimization and the right metrics and attributes.- Launched campaigns for different products and segment of the audience to increasethe engagement rate by 10%- Decreasing the monthly marketing budget by 25% through performance marketinginitiatives- Orchestrating SEO and keyword optimization by ensuring 100% accuracy whiletranslating technical concepts

Driving Social Media and Paid campaign strategies and executions for brands.Created marketing solutions for different industries ranging from L&D, IT, Ecommerce and other industries.

- Established a robust digital eco-system for the brand and market positioning for the new normal- Established a Self-Actualized Leadership Network in 6 cities of the country- Aligned key stakeholders and board of directors around a global program strategy for DVC and gained support to implement it- Increased the company revenue to an all-time high with a successful multi-channel digital campaign

Leading growth for different products and services of the brand, strengthening their brand presence, establishing market positioning in these times, and driving product adoption & revenue.My Key Responsibilities Include--Driving campaigns from planning to execution and beyond to meet key performance metrics.-Constantly optimizing marketing activities to improve return on investment-Allocating budgets and analyze and recommend modification to ad spends-Scoping out and identifying new platforms, tools, and systems to improve performance-Managing a team of 8 people working in different departments from social media, SEO, design, and website.

- Driving Facebook and PPC Campaigns- Creating content and promoting it- Increasing the brand visibility through Google and Quora SEO

Agriculture start up focusing on providing fresh food to the customer's table from the land of the farmer