Leading the Creative strategy for Hamilton group and Brands - MILTON, TREO, SPOTZERO, CLARO. Corporate / brand identity, Visual character, Packaging, Digital media, Web presence, Retail design, BTL activities. Product Design / Innovation.

Packaging design Head @ TARGET corp. (US) for own brands . Leading the design team and managing the packaging design across Apparel , home, and FMCG categories. A few of Target own brands handled : Pillowfort, Cat and Jack, Threshold, Room Essentials, Up & Up, Archer Farms, Market Pantry, Fieldcrest, Nate Berkus.

1.) Formation of Brand and corp identity across medium. Overall design philosophy for the 3 group brands - GLOBAL DESI , ANITA DONGRE, AND .2.) Developing and implementing ATL & BTL concepts for brand building through advertising, digital collaterals - web pages, web Banners , social media promotions and engagement creatives, Brand and corporate identity,graphics,photography.3.) Providing innovative, user-centered, information and visual design recommendations that contribute to an enhanced user experience for the customers. 4.) Leading a team of Web, Print, Multimedia and graphic designers, and photographers . Providing creative direction and critique.

Ideation and concept design of new brands + product lines. Design and adaptation of integrated brand language across product categories. Major projects undertaken : Stray Dog , Mon Cerise, Paul Martin, Rejuve5.

- Designed the Brand Identity for Jaipur Metro Rail Corporation (JMRC) . National design competition winning entry. www.jaipurmetrorail.in - Strategy driven design and Creative direction for fashion and retail brands. - Entrepreneurial experience : Started SUNDARBAN. A label of ethno-contemporary home and personal lifestyle accessories. www.fb.com/sundarban.in - Invited multiple times as a jury member at student evaluation juries at India's premier design institutions.

Design conception for new brands and retail formats. Brand Identity and visual language design. Packaging + communication across all brands and properties of Future Group. Major Projects:Big Bazaar, Aadhaar, Ektaa , E zone, Jealous21, Top10, Big bazaar Express, Pantaloons, Central, Holii, Ethnicity, The Kurta Co. , Foto Depot

Design and development of Fashion accessory collections for private labels. Leading the complete process from concept of the lines to design and prototype development of Bags, footwear , headgear, innerwear and product packaging. Handled accessory lines for RIG, BARE, UMM, AJILE, JOHN MILLER, and other pvt brands of Pantaloons.