In my role, I lead the development and execution of strategic communication plans aimed at enhancing brand awareness and managing corporate reputation within the sustainability and enterprise technology sectors. I oversee content creation across various platforms, including websites, social media, press releases, and internal communications, ensuring alignment with brand messaging and business objectives. Additionally, I conduct thorough market and competitor research, providing valuable insights to the marketing and leadership teams to inform strategic decisions. I also play a key role in driving internal communication and employee engagement initiatives, creating internal newsletters and employee-focused content that fostered a strong company culture. Furthermore, I manage Ecolibrium’s social media presence, developing strategies to increase engagement and visibility. I also coordinate the company’s participation in key industry events, securing speaking opportunities to enhance Ecolibrium’s thought leadership in the sustainability sector.

At CoinSwitch, I played a pivotal role in establishing and refining communication processes to strengthen the company’s brand identity and reputation. I collaborated closely with internal teams and PR agencies to develop cohesive messaging strategies across multiple channels, ensuring consistent communication with stakeholders and external partners. I focused on proactive reputation management, mitigating risks, and implementing data-driven communication strategies to support business objectives. My work included creating robust reporting structures that demonstrated the impact of communication initiatives. I also contributed to enhancing CoinSwitch’s participation in high-profile industry events and awards, further solidifying its leadership position in the crypto space.

I supported leading global technology brands, including Facebook (now Meta), Adobe, and WhatsApp, in localizing and implementing international communication strategies tailored for the Indian market. I managed influencer relations, crisis communication plans, and advocacy initiatives, ensuring alignment with client goals across digital and traditional media platforms. My role involved executing high-impact communication campaigns for clients such as Hindware Appliances and DigiCert. I played a key part in driving third-party partnerships and ensuring that the communication strategies I implemented were both impactful and sustainable for long-term brand growth.

I was responsible for managing PR and corporate reputation mandates for major clients like InterGlobe Aviation (IndiGo) and Punjab National Bank. I handled the day-to-day management of press releases, media statements, and brand communication, ensuring that clients’ public presence was consistently strong and aligned with their business objectives. I worked closely with senior management to support new business development and expand the agency’s reach across sectors like aviation, banking, and oil and gas. Additionally, I developed media strategies for high-profile clients such as Virgin Atlantic, Ford, Polaroid, Cairn Oil & Gas, and the Embassy of the Republic of Turkey, helping them navigate complex media landscapes and enhancing their corporate reputations.