Rishabh Babbar Email & Phone Number

Gurugram, Hr, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

■ Designed Multi-channel media plans & played a pivotal role in data analytics and strategic decision making for leading Fitness , Gaming, and E-com clients to meet their key business metrics and budget requirements.■ Responsible for Client Audits , Pitch Decks and QBR for all S&S Channels which included Google , Facebook , Tiktok , snapchat , Linked in , Twitter , Pinterest , Quora .■ Clients Handled- MPL ( USA , Indonesia , India ) , Evolution Wellness group, Forest Essentials.

Bengaluru, Karnataka, India

■ Managed a monthly budget of 5cr across Meta, Google , Snapchat and ASA by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol across the division .■ Improved channel efficiencies for new user acquisition by ~15% on Facebook with multiple strategies and experiments including cohort level analysis to segment users with varied creative experimentation and feed implementation .■ In depth analysis on various factors like CPI, CPV, CPC, user acquisition and user retention on daily, weekly and monthly basis using Appsflyer.

Gurgaon, India

■ Planning and Executing Campaigns for more than 5+ Accounts including Lenskart, Yamaha Music, Livspace on Facebook Ads manager and Google Ad words.■ Managed a total monthly budget of 10-15 lakhs for Lenskart Kids Eyewear Brand and conducted competitive market research for improving Ad communication and doing regular optimizations bringing a jump of 30%-40% in ROAS.■ Developed spreadsheets, weekly reports outlining progress against KPI objectives while maintaining a continuous check on Spend, Cost per lead, and project budget utilization metrics to achieve optimal results.■ Worked on setting up conversion tracking using Google Analytics, GTM, and Branch to enhance behavioral analysis.■ Coordinated with the Design, Product team to ensure timely deliveries of new features and offer launches for DIY product to increase the number of DAU.

The Marketing Launchpad, Marketing

• Selected as a part of a batch of 32 students for The Marketing Launchpad Program • Completed ~400+ hours of training across 8 weeks (10.

Bachelor Of Technology - Btech, Electrical, Electronics And Communications Engineering

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