• Leading the strategic research team and handling projects which define product strategy• Handling primary marketing research (qualitative and quantitative) by selecting and liaising different research vendors (agency management and P&L management)• Conducting research studies across domains such as Product test, campaign evaluations, need assessment, user experience, consumer portraits, ethnography studies etc. and to provide meaningful insights to HODs and senior management• Track and present competitor information, consumer behavior, market insights using Facebook analytics, GFK data, Big data, Google trends and various industry data points

 End to end project management starting from obtaining briefs from clients, understanding the marketing & business issues, designing the proposal, questionnaire, analyzing and interpreting the data, generating consumer insights and presenting actionable recommendations to clients New business development and P&L management Coordinating and ensuring smooth working across various functional teams Team Management: To manage people and performance by developing and mentoring employees while providing quality work environment New business development

Handling various research projects (in Product tests, Retail Census, Brand Health Checks, KPI Studies, FMCG sector, Printer Segment etc) for different clients, Research Planning, Budgeting, Sampling, Data Analysis, Team Management etc

Sales and Marketing, client servicing which also includes DMRC, Atlas Cycle, Modi Group, Parliament of India etc.

Learned about minor details about field operations, budgeting, accompaniments, Questionnaire preparation, report writing etc