Rishabh Gupta Email & Phone Number

New Delhi, Dl, In

Managed 8+ agencies and led a team of 5 professionals. Recruited 3 personnel to expand the marketing team and trained them for smooth onboarding. Oversaw 5 product and amenities launches. Outlaid strategies from soft launch to their complete market penetration. I assisted in the execution of marketing strategies and helped the company to achieve targeted results successfully. Along with my team members and with our collaborative efforts, we led Veridia – Wave City’s ultra-luxurious residency to become Ghaziabad’s most sought-after property and it became one of the fastest-selling projects on NH-24. Supported in organizing 10 corporate and marketing events for potential customers, Wave City residents, and Wave group employees which included meet and greet, sample apartment launches, award nights, marathons, sports events, and golf tournaments. These events on average led to 18% of conversions per month. Contributed to improving and redesigning 3 corporate websites in terms of UI/UX, SEO enhancements, and content creation. Developed numerous landing pages for SEM and PPC campaigns along with all copywriting requirements.

Noida, Uttar Pradesh, India

• Content - Conceptualizing and implementing the overhaul communication strategy for paid campaigns, social media, email marketing, website, landing pages, and various digital medium requirements. • Social Media - Planned and executed 25+ different social media communications across 5 different platforms. Worked on tracking and report generation for 7 corporate social media accounts. • Performance Marketing - Designed paid marketing strategies and dealt closely with partnered agencies. Introduced funnel strategy from the awareness stage to the conversion stage along with hyper-personal target audiences which led to a 7% increase in the quality ratio of leads and a 12% increase in lead flow. Successfully achieved lead generation and sales target within 1.5% ROI compared to the 3% industry standard. Worked on corporate websites' SEO to improve the organic lead flow by 9%. • Branding – Worked on various soft launches for real estate projects to their market penetration and achieved company record sales for Q3 & Q4 2022. Mapped and provided scope for traditional marketing via digital insights gathered through campaigns. • Consultant to Sens Clinic (Dermatology clinic) and Genesis Global School, Noida for their entire digital mediums.

Gurugram, Haryana, India

Strategic Content Creation and Public Relations •Created content in adherence to devised SEO strategy for the entire C1‘s website. I wrote 40+ highly technical blogs revolving around eProcurement and the supply chain industry.•Developed exclusive content for 10+ PR agency partners and assisted till complete delivery fulfilment. Also created content for numerous email marketing campaigns, press releases, and social media postings.Search Engine Optimization (SEO)•Improved C1’s overall SEO rating from ‘D’ to ‘A+’ which was highest amongst all domestic and international competitors. A few main pages now organically rank on the top and 1st page of the Google search results based on keyword strategy.•Increased the overall Domain Authority by 110% with the strategic deployment of a backlinking strategy.•Reported 6x conversions/leads in Mar’21 compared to Mar’20, crediting to all technical, content, and authority optimizations.Analytics and Reporting•Revamped and streamlined the entire C1’s Google Analytics account by adding various filters and custom goals. Presented monthly analytics report.Social Media Marketing•Executed social media strategy to boost user engagement and improve brand visibility. Increased C1’s LinkedIn followers by 22.2% by running an internal marketing campaign and continuously publishing high-quality content across all social handles.

Noida, Uttar Pradesh, India

• Content – developed elusive content for website's SEO improvements, social media postings, paid campaigns, emails, and newsletters. • Social Media - Managed all corporate social media handles, from postings to report generation. • Improved overall SEO and helped numerous product pages to rank organically at the top of the google search.

Gurugram, Haryana, India

Project-based Internship - Assisted in website development, drafted training material for app usage and trained 50+ delivery agents. Developed internal marketing strategies and supervised implementation. Oversaw and meticulously tracked internal sales till the end of my tenure.

Postgraduate Degree, Business Analytics

Postgraduate Degree, Marketing Management, 3.7/4.0

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 7.58/10

Commerce