Product Designer
During my time as a Product Designer at Ceat Tyres, I headed the search for new applications for scrap tyres. Taking full responsibility for the project's lifecycle, I led the research, design, and mockup phases to assure its success. I also did significant material research, looking into the qualities and potential of discarded tyres. I contributed to the development of innovative approaches that maximised the potential of scrap tyres by using my problem-solving skills and careful attention to detail.