Manager-Marketing Analytics
Current- Managing and building data pipelines as well as architecture of internal and external data sources.- Maintaining and developing ETL workflows using KNIME for fetching data from APIs.- Continuously working on and implementing Advanced Analytics projects for Marketing and Sales teams.- Developing company-wide data governance strategy with close cooperation of business partners.- Collaborating with Data Scientist and Data Engineers for developing analytical solutions.- Providing global and target market projections to senior management using external data sources by creating live dashboards. - Created automated company targeting model for sales team.- Developed classification algorithm for segmenting drugs to modalities.- Presenting the analytical tools to senior management and business heads.