1. Responsible for all customer acquisition communications (Email, SMS, etc.) which required coordination across multiple teams involving data and creative marketing. 2. In charge of reacquisition and revenue campaigns that involved coordination across data and revenue teams. Involved sending out diverse nature of campaigns by maintaining multiple calendars. 3. Well versed in MoEngage, Microsoft Excel, and other communication platforms. Heavily involved in maintaining good vendor relationships with all POCs at all firms. 4. Administered and reported KPIs like open rates, click rates, etc. by scheduling communications to existing customers such as various Newsletters, blogs, etc.

Created a price elasticity model, using econometric concepts and tools. Researched price elasticities and factors affecting prices in dynamic industries. Studied pricing strategies followed by firms.

Researched trends in social media & their impact on organizational demand. Scope included European countries like Germany, Switzerland et al. and India.