The human brain is a crazy place, and there are two things that fascinate me most about product and growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization - so you're optimizing for something that is both rational and irrational I apply the same thinking in product marketing that I also apply in leadership, because whether you're connecting with consumers or with your team, you're connecting with fun irrational of their logic -in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.Previously, I build a Financial services demand generation marketing team, bringing seven insurance products to market, and prior to joining BeemaCompare, I worked in B2B marketing across the technology and financial services industries helping companies generate revenue.