In my current role, I specialize in marketing analytics and strategy, focusing on market analysis to identify business improvement opportunities. I leverage customer experience insights to enhance client satisfaction and optimize our website and social media platforms for increased engagement. My work involves assessing the effectiveness of online campaigns, refining content to resonate with our audience, and exploring order fulfillment processes. I also conduct CRM data analysis to evaluate product performance, which supports our health and wellness brand, Olina, and our online marketplace, Inbebo. Additionally, I assist with market research and analysis for foreign companies looking to expand into the U.S. market, allowing me to gain a comprehensive understanding of various business models. This position enables me to apply analytical techniques to real-world scenarios through partner client projects, deepening my expertise in marketing principles.

At my internship with HUNGRY, as an Engagement Manager Intern, I had the privilege of leading a team of 4 consultants in the development and presentation of implementation plans for innovative AI solutions to assist in improving the business process of HUNGRY and give them a competitor's edge in the marketplace. Together, we meticulously crafted strategies aimed at providing our client with a distinct competitive edge in their respective marketplace.My role extended beyond project management; I immersed myself in comprehensive market and technology research initiatives. Through diligent analysis and investigation, I produced concise deliverables that effectively synthesized pivotal findings, crucial for understanding the landscape of AI technology and its development.In addition to my research responsibilities, I embraced the role of a mentor within our team. I provided strategic guidance on deliverables, fostering an environment of collaboration and knowledge sharing. Moreover, I facilitated seamless communication channels between our team and clients, ensuring alignment of objectives and expectations.

I played an integral role in driving comprehensive marketing initiatives and strategic campaigns for the renowned health and wellness brand, "Olina" both through online marketing and offline events. Additionally, I actively contributed to the optimization of CRM software and the maintenance of the company website.Furthermore, I spearheaded the establishment of a robust database comprising over 150 U.S. medical innovation centers, facilitating targeted outreach for the evaluation of three cutting-edge Korean A.I.-powered medical devices. My efforts led to successful partnerships with three prestigious medical innovation centers, enabling comprehensive testing and research endeavors for the aforementioned medical devices.Overall, my contributions significantly impacted Olina's strategic growth and enhanced client engagement, reflecting my ability to identify market opportunities, present strategic insights to senior management, and drive regional expansion initiatives.

During my tenure as a Consulting Intern at Luceque Global, I played a pivotal role in driving the market research and strategy development for a Korean American start-up. This start-up, specializing in health and wellness products from South Korea, was at an advanced stage of growth and was keen on expanding its footprint within the U.S. market.Leveraging my analytical skills, I delved deep into market data, uncovering key insights that would later inform our marketing strategies. My contribution was crucial in our team's effort to cultivate a vibrant brand community, aimed at establishing a strong foothold for these innovative products in the competitive U.S. landscape.Furthermore, I was instrumental in devising client strategies focused on engaging the U.S. consumer base. By championing peer-to-peer marketing techniques, I helped lay the groundwork for a marketing approach that was both authentic and effective, ensuring our client's products resonated well with American consumers. This experience not only honed my strategic thinking and analytical abilities but also deepened my understanding of the nuanced cross-cultural marketing landscape.

• Instructed an average of five students per week on class concepts and assignments.• Created a welcoming learning environment by providing timely and flexible assistance to address student needs. • Collaborated with professor to restructure course content based on personal experience and student feedback.

• Interned with various departments like Purchase, Logistics, Documentation, and Finance to gain a holistic view of the organization’s work and to understand each department’s function and contribution • Helped in making export documents like packing lists, quality certificates, certificate of origin, and transport documents. • Followed up with logistics’ companies to get invoices, followed up with the Dubai HQ for the timely payment of the goods and service suppliers • Proposed an environment-friendly and cost-effective idea of storing official documents on the cloud.

• Part of the team for developing SOP (Standard operation procedures) and prepared the list of various farmers in Russia a detailed database of the farmers of the Rostov region, their land, and the type of crops produced by them.• Contributed in the securitizing of documents for export