Marketing Business Analyst
CurrentIn my current role, I specialize in marketing analytics and strategy, focusing on market analysis to identify business improvement opportunities. I leverage customer experience insights to enhance client satisfaction and optimize our website and social media platforms for increased engagement. My work involves assessing the effectiveness of online campaigns, refining content to resonate with our audience, and exploring order fulfillment processes. I also conduct CRM data analysis to evaluate product performance, which supports our health and wellness brand, Olina, and our online marketplace, Inbebo. Additionally, I assist with market research and analysis for foreign companies looking to expand into the U.S. market, allowing me to gain a comprehensive understanding of various business models. This position enables me to apply analytical techniques to real-world scenarios through partner client projects, deepening my expertise in marketing principles.