• Counselor Management: Oversaw a team of study abroad counsellors, monitoring their performance, providing guidance, and ensuring alignment with organizational goals.• Performance Tracking: Implemented and maintained systems to track and evaluate the performance of counsellors, identifying areas for improvement and ensuring adherence to service standards.• Recruitment Management: Led the recruitment process for new counsellors, including job postings, interviews, and onboarding, to build a skilled and effective team.• Student Counseling: Provided comprehensive counseling to students throughout their application journey, including university shortlisting, SOP writing, university applications, and visa counseling.• Process Improvement: Developed and refined processes and strategies to enhance the efficiency and effectiveness of the counseling and application services.• Student Relationship Management: Fostered strong relationships with students and parents, addressing their concerns and ensuring a smooth and supportive application experience.• Writer Management: Directed a team of writers, managing their workflow and progress, ensuring timely and high-quality content delivery for student applications.