Search Executive
CurrentI specialize in Search, Display, and E-commerce marketing for U.S., Canadian, and U.K. markets, currently serving as a Senior Executive - Paid Search, Display, and E-commerce at GroupM, WPP.I'm proficient in Google Ads, Google Ads Editor, Display Advertising, Amazon Marketing, Pacvue, Criteo, and Citrus, demonstrating expertise in performance analysis, campaign enhancement, and management across various digital advertising channels.Additionally, I've successfully utilized e-commerce retail media platforms such as Sainsburys, Argos, Nectar, Tesco, Asda, Boots, and Morrisons. Leveraging these platforms, I optimize campaigns to drive targeted traffic and boost sales for e-commerce businesses, strategically utilizing Amazon, Criteo, and Citrus.My skills extend to media planning, budget pacing, campaign optimizations, campaign mapping, and meticulous campaign setup. I conduct hygiene checks and provide detailed performance reports, ensuring optimal campaign effectiveness.Skills:Cross-Platform E-commerce Marketing: Managing campaigns across diverse platforms including Google Ads, Bing Ads, Google Ads Editor, Display Advertising, Shopify, Amazon, Pacvue, Criteo, and Citrus.Display Advertising Optimization: Crafting and optimizing impactful display advertising campaigns to maximize reach and engagement.Media Campaign Management: Crafting effective media campaigns to enhance conversion rates and customer acquisition.Analytical Skills: Conducting in-depth performance analysis and implementing strategies for campaign enhancement.Strategic Thinking: Devising comprehensive strategies tailored to specific market regions and platforms to achieve marketing objectives.