Rishabh Vanwani Email & Phone Number

Remote, Oo

Remote, Oo

As the US Sports Content Manager at Sportskeeda, I have driven the vertical's unprecedented growth and strategic positioning within the industry. My role involves a comprehensive approach to content strategy, business operations, and team leadership. Here are the key highlights and responsibilities:- Successfully hired, led and scaled a dynamic team of 30+ writers, ACMs, and specialists in less than a year, ensuring the production of high-quality, engaging content. Addressed hiring challenges, resulting in a robust and talented team.- Developed and executed both short-term and long-term content strategies, scaling the NCAA (US) vertical to over 2,600 articles per month within the first year.- Made it SK’s fastest-growing vertical, surpassing the revised target by 2X. Secured best-in-class profitability viz a viz other US pro sports verticals.- Implemented innovative strategies, including leveraging data analytics and audience insights, to amplify content reach, revenue, and user engagement across text content, social media, and video streams.- Conducted in-depth market research to identify growth opportunities and trends. Successfully launched new content initiatives that resulted in significant market share gains and enhanced brand positioning.- Collaborated closely with marketing, analytics, SEO, product and business directors to ensure cohesive and effective content delivery. Acted as the single point of contact for editors, the CAGS team, and external partners.- Maintained the highest quality of content, ensuring a superior reader experience. Introduced new content styles and methodologies, fostering continuous improvement and innovation.- Defined and set ambitious goals for KPIs, achieving significant growth in reads, sessions, users, ad impressions, and revenue. Key Achievements:- P&L Stronghold- Exceptional Revenue Growth- Operational Efficiency- Strategic Content Expansion- Talent Management- Industry Leadership

Remote, Oo

- Grew NFL organic traffic by 300% YoY (4Xed traffic in millions)- Grew NBA vertical organically at a 200% Year-on-Year basis. (3Xed traffic in millions)- Grew the NFL static vertical 25X & NBA vertical to 15X in one year.- Co-launched the Major League Baseball (MLB) vertical at Sportskeeda and grew it 3X organically in 3 months.- Co-launched the National Hockey League (NHL) vertical at Sportskeeda- Co-launched another highly competitive US sports vertical (an $84 billion industry) at Sportskeeda and grew it to 300,000 users in 6 months.- Performed market research analysis, root cause analysis, traffic channel analyses, social media performance analysis, and business analysis on all major US sports - the majority of them being started and a couple for expansion purposes.- Enabled cross-functional collaboration and undertook various analyses, tech SEO problem statements, new SEO-driven product roadmaps, R&Ds, and new market opportunities.- Enabled data-driven decision-making by collaborating with company leadership (Tech, Product, Social, CXOs).- Built automated dashboards tracking daily revenue, traffic, quantity, and 20+ metrics for every US sport.- Automated a lot of daily, weekly, and monthly data reporting and developed solutions to content and business team’s problem statements using Looker Studio, Google Sheets, AppsScript, etc. - Achieved a 352% increase in traffic Y-o-Y for the Super Bowl 2023 campaign, and 400%+ for the NBA All-Star Week 2023 campaign, to name a few significant traffic spikes for major events- Hired and led a team of junior analysts, writers, and consultants to execute SEO campaigns and daily assignments to co-deliver results effectively- Cultivated a solid understanding of the US sports content business ecosystem, from strategy and production to distribution and audience development.

Ahmedabad, Gujarat, In

• Delivered 100+ high-quality links that led to a min 50% traffic jump and 2X increase in authority for SaaS,eCommerce & logistics clients.• Established fruitful relationships with, pitched and served as SPOC for 1000+ website owners, journalists, and bloggers to enhance site authority and facilitate the creation of high-quality links for clients through proper outreach.• Commissioned 100+ content pieces that attracted high engagement and improved inbound traffic over a period of 6 months.• Ideated 500+ content pieces for blogs, website copies and social media posts which included titles and content outlines.• Developed Growfusely's upcoming social media strategy, and copy for the same.• Authored 10+ 2000-word content pieces as and when required for the website's blog.• Clients: Packsend(AU), MindTheGraph(BRA), Shopify Plus(US), Eshopbox(IND)

Remote, Oo

• Converted and monetised a childhood passion into words and helped the company increase quality content on the website.• Covered topics ranged from international cricket, bilateral series, IPL to off-the-pitch cricketers' camaraderie.• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free cricket content for Sportskeeda.com • FYR: Big Bash League 2020: The Curious Case Of Armpit Advertising (Distributed by Yahoo! News as well)

East Hartford, Connecticut, Us

• Led SEO & content marketing activities for RD-owned AORBIS Inc, a building materials procurement eCommerce portal based out of E. Hartford, Connecticut, USA from scratch.• Planned & executed both on-page and off-page search strategies for aorbis.com• Authored 10+ relevant content pieces ~ 2000 words which helped rank AORBIS on Google SERPs• Conducted in-depth and tactful keyword research. Created and maintained a 100+ keywords database monthly and quarterly for analysis.• Produced 150+ titles, 150+ descriptions and 300+ word long product descriptions as per the use, technical specs and structure of products for SEO and content which boosted the brand's visibility, and improved the user experience. • Assisted marketing specialists, procurement analysts, and graphic designers with WordPress, content, copywriting and email marketing campaigns via MailChimp, MailWizz and SendGrid.

Ahmedabad, Gujarat, In

• Assisted with the launch of Digital Sandip Academy, primarily through 3 channels - SEO, Competitor Analysis, Content Marketing and social media analytics. • Collaborated with a team of writers, SEOs, analysts and content marketing strategists to create copy promoting DSA's conversions and thought-leadership goals.• Edited articles, blogs and website content.• Built DSA's pre-launch hype on social media along with a team of 16 interns.• Analysed backlinks, digital PR opportunities & ads• Wrote blogs & website content for the DSA blog, and social media copy for the DSA brand.

Ahmedabad, Gujarat, In

• Assisted in lead generation through social media and pay-per-click advertising campaigns.• Responded to email and social media messages according to prescribed policies.• Developed Google Search, Display and YouTube strategies for ongoing campaigns.• Co-created social media posts for Brandveda.• Ran FB & Google ads campaigns• Monitored search campaigns on Google Ads and brand awareness ads on Facebook.Skills learnt: Digital Marketing - Social Media Analytics, Marketing, Management, SEO, Content Creation, Competitor Analysis, Facebook Ads, Google Ads - Search & Display, Content Analysis, Content Marketing & Email Marketing.

Bachelor Of Engineering - Be, Computer Engineering

Education record