Leading Naukri Product Analytics team to achieve business OKRs for both Recruiter and Jobseeker Products

 Lead Data Warehousing project and increased efficiency by 70%. Created One-True-Source for all KPIs for Wholesale department. Increase FTTP sales by 25% by upsell and client retention initiatives. Led or participated in cross-departmental workshops to foster innovation and process improvement. Migrated data and reporting process from SAS to R. Helped decreased churn by 20% with setting up alerts for sales through End of contract analysis Helped commercial team to generate new bundles and plans to maximize sales and increase revenue.

 Responsible for standardizing and automating data and data processes for a more efficient, accurate and holistic picture/analysis of all TIL businesses. Decreased TAT by 88% on GA traffic request by Sales Team Helped in achieving 9x Active User and 5x Points Redeemed in 4 months for TimesPoints with regular product and marketing insights & recommendations  Creating automated fraud alerts to identify fraud and preventing it by supporting necessary improvements in the products Interacting with system architects and developers to ensure the system is properly implemented and documenting the functional and technical system design Managing relationships with various key stakeholders, both in TIL and BCCL, and support them with insights and ad-hoc analysis Working on strategic projects for the CRO/CEO/Sales Head that includes ad unit optimization, discounting, package effectiveness, and TIL audience analysis Performing end-to-end analysis to identify opportunities for improvement in product Helped various business units to move big data systems for effective reporting and adapt Tableau as a single point for all reporting Creating Tableau dashboards that provide end to end analytics for various businesses, to help with product and strategy decision making (EcomomicTimes, Gaana, TimesPoints, BaaziNow, etc.) Developed an automated complete Sales MIS with actionable triggers to relevant stakeholders for effective management and selling Preparing monthly and weekly business KPI reports and P&L statements for CEO  Supported in finalization of AOP FY20 for Ad sales of the entire company  Helping TIL to build an internal Web Analytics tool which will help in identify crosswalk and also improve Personalized Ads through CAN(Colombia Ad Networks)

 Performing Statistical Research for Organizations, Initiatives, Events, Trends & other aspects of Governance Gathering, documenting, and analyzing system needs and requirements Developing and presenting Campaign Performance and Research-based Excel/Tableau dashboards  Performing statistical analysis on various Govt. schemes, actions and economic reports  Producing and maintaining social health checkup reports for all MPs  Segmenting social data for various confidential use cases  Performing Text Analysis on Speeches delivered by PM and various other ministers using Python Testing the system and create system documentation and user manuals Working with developers to build various analytical tools and other government applications  Curating analytical content for various Articles, Blogs, and News Letters on the performance of various campaigns and Yojnas launched by the Govt.

 Interacting with the clients to understand their problems and needs Preparing well-defined scope documents for various projects with different release stages and their timelines Collecting market data from diverse sources and performing qualitative & quantitative analysis Discovering target audience, consumer trends and channel performance across different owned social media platforms to help brands shape their digital strategy Analyzing Consumer’s Digital Journey for various brands Providing Industry trends, Brand analysis and 5-P Analysis for the brand and its competitors  Liaise and coordinate with other team members across markets  Analyzing and Interpreting critical data using statistical techniques on R Designing technical solution to solve business problems Leading the development of an in-house tool automation tool for Data Cleaning and Bucketing which decreased TAT by 75% Adding new technology and tools for improving accuracy and data pool for analysis