- MARCH 2021 - ONWARDS- Established an STARTUP aggregator company that will be marketing and facilitating value addition for products and goods from marginalised tribal communities, rural sector, and disabled entrepreneurs. It aims to support rich cultural heritage of India by providing assistance and market linkage to the craft value chain and edibles through online and offline mode. Certified by DPIIT GOI.

- MARCH 2019 - ONWARDS- Non Profit Organisation that helps the marginalised and skilled workforce in Art and heritage sector to achieve economic and social development in an inclusive manner.- Established a Section 8 non profit company under Ministry of Corporate Affairs that deals in working with marginalised and skilled workforce in art and heritage sector to achieve economic and social development in an inclusive manner. The implementation work of startup activities is carried out by the organisation.- Undergoing detailed research and documentation to list out the government policies and actions for self-sustaining skills for rural livelihoods. - APNA UTSAV-NATIONAL CULTURAL FESTIVAL, GOI-1986 to HUNAR HAAT - MINISTRY OF MINORITY AFFAIRS, GOI - 2020 . - ongoing- Documentation of private non-government projects from 1972 to 2021 under Rural Craft Development and culture upliftment that were presented to the erstwhile Planning Commission that never got implemented as well as to the NITI AAYOG (2017). - ongoing

- TO BE ( 2022 )- this is an e-commerce shop to be made live in 2022 promoting and providing marketplace for purchase and trade of best and unique Indian souvenirs

( For G20 participants in Yamuna Ashtakam Delegation presentation - Context of street performers and their heritage that included Bahrupias, Saperas and others. Media representation and content strategy and development of marketing materials to spread their message across )

- NOVEMBER 2021 - ONWARDS- Involvement in Sales and Marketing of tribal handicraft and handloom artefacts. MIS of outlets, interaction with customers and getting their feedback, day to day showroom management, assessment of inventory of the showrooms, Field visits to tribal areas for sourcing of stock and interaction with tribal suppliers, motivating to tribal artisans for the value addition of products, visit to corporates for marketing of tribal products, awareness programs amongst tribal groups for enhancing their sale through smart marketing, helping tribal groups for on boarding their products on different online portals under the vision of PM Narendra Modi for Van Dhan Scheme.- Working and strategic implementation of Prime Minister Narendra Modi’s PMVDY - Pradhan Mantri Van Dhan Yojana in India.Coordinating between different offices and understand the requirements of suppliers from the tribal/forest regions and end consumers for promoting Tribal crafts.Procurement operations of Non-timber forest produces in the Indian states of Uttarakhand and Uttar Pradesh.- AADI MAHOTSAV 2021 - Management of more than one thousand empanelled artisans products in trade fairs in the post covid period. Motivating the artisans to sale out more and providing design and presentation for effective communication.- Lead the design and execution of video presentations to be used as marketing materials to promote specific products under TRIBESINDIA brand for AADI MAHOTSAV.GEOGRAPHICAL INDICATION -Made detailed analysis on GI products and their relevance for better future prospects from the angle of smart marketing.

my work was to bring the most relevant inspirations from the world of indo-sarcenic architecture for the entire architectural team and graphic designers of the firm. i was responsible for generating a set of patterns that woul suit the most exclusive interior design and product showcases for confidential clients. At that time I had been in my forth year of Bachelors of architecture.

- FEBRUARY 2016 - MARCH 2018- EXHIBITIONS - Chief Curator- Underwent an intensive self motivated research on Awadh and interior design in the period of the Nawabs and their debauched luxurious lifestyles. Having studied and researched in details of furniture, furnishings and jewellery that was guided by Prof. Dr. Ritu Gulati, Faculty of Architecture, Lucknow. The result were multiple blogs on digital and social media space namely the “ The Nawabs Project” ; “ Indian Studies for Furniture ”. The later implementation of the work was in the form of an exquisite exhibition for TAJ LUCKNOW showcasing the original heritage to the bureaucracy and invited guests at large.