Rishu is a co-founder and MD of Vanvasi Project India, a startup that markets and facilitates value addition for products and goods from marginalized tribal communities, rural sector, and disabled entrepreneurs. He is also the creative head of India Tribes, a platform that showcases and promotes the rich cultural heritage of India through online and offline modes.He holds an MBA in Human Resources and Marketing Management from Dr. A.P.J. Abdul Kalam Technical University, and has completed various courses and specialisations in strategy from Harvard Business School Massachusetts. Rishabh is an alumni to Indian Institute of Management Ahmedabad. He specialised in pricing and neuroscience marketing. He has a background in architecture and interior design, and has worked as a design researcher, writer, and consultant for various projects and publications related to Indian art and heritage. He has multiple certifications and publications in his domain, and has been featured in several media outlets for his work. He has a strong passion for Indian aesthetics, design, and innovation, and aims to support and empower the craft value chain and the creative and cultural sector in India.