Caartel is a community propelled music platform which services music artists with everything around a song release.

EQ is a Music NFT marketplace created for independent artists to self fund their music releases, by monetizing the fan base. As an A&R and Creative Director, my role was to educate the artists with power of NFTs and how they can fund their independent music journey with a loyal fanbase of just 100 people buying their NFTs. I worked with Global artists producing music in 5 languages. Consulting artists on how to use technology to amp their reach and fanbase was the pure pleasure in this opportunity.

In my role with Big Bang Music, my responsibility was to curate and develop content for the label. I interacted with a huge network of producers, composers and song writers. In addition to the development of catalog, I was to develop our artists in domains of music & image. In label operations, I lead to orchestrate the efforts of DSP & Radio team, along with marketing, PR and content team. From production/acquisition stage of a song, I worked till post release analysis.

I lead the Artist Management team to deliver revenue and A&R services to our exclusively managed artists like B Praak, Jassie Gill, Parmish Verma, Afsana Khan, Jazzy B, Yuvraj Hans, Sara Gurpal, Gurnazar, Ahen and many more. With experience gained in my past stints in media, advertising, tech, content production - I lead our Content, Social Media and Sales departments to maintain and elevate the overall image of the artists we manage. I am responsible for delivering revenue to the artists from Show business, Brand Endorsements, Label deals, Sync & Licensing et. al. and in parallel design and lead strategies to develop the artists. In my key responsibilities artist acquisition and content acquisition is a significant area.

Chef Ex is world's first social network for Chefs to connect with fellow Chefs, diners and job opportunities. We produced recipe videos with Top Chefs of India, in order to connect them with diners and recruiters. The PR created by us delivered exceptional exposure to Chefs and helped them grow in their profession. With experience acquired from past stints, converging to help devise strategies and sail towards our objective of creating our niche in the fast paced food tech market space, I lead my team in almost all the functions of management.

Yoodi Music came into existence when I thought of giving a name to my efforts in managing, representing and consulting more than 25 bands & artists in North India. While Chef Ex was delivering its services to the Top Chefs of Delhi NCR, Yoodi Music was helping the restaurants to better their musical delivery to their diners. I have had old relationships with several artists who when came to know about my return to Music industry, asked me to manage and represent them. With 3 people in my team and a wide personal network of artist managers, we propelled Yoodi Music to get business for the artists. After the pandemic hit in 2020, and my acceptance of new role at EYP Creations, I decided to only consult the artists and help them grow faster.

Purple Restaurants Pvt. Ltd. is the parent company of Peddlers - An English Pub and Purple Rice Restaurant. Peddlers is an English Pub franchise chain prevailing in Northern part of India, with an USP of Live Bands performing each day of the week. In the Franchise mode of expansion, the brand is coming up with outlets in Bangalore, New Delhi, Mumbai, Pune and Kolkatta. Key Responsibility Areas:-1) Brand Management - From safeguarding to enhancing the brand equity of the Brand, my responsibility is to make Peddlers a household name in areas of dining option, party venue, artist/band management. I lead the marketing for all the outlets; I handle the social media for all the brand pages with a team of content writers, photographers and designers.2) Franchise Management and Expansion - I head the Franchise department to render deliveries to our partners and investors in different geo locations. Converting leads to an operational outlet in a time-framed tenure is the prime KRA. Whereas collaborating with the Franchisee for the operations of their outlet, I handle various vendors, Architect team, F&B Consultancy, Artist management agencies to support the revenue stream. Managing the growth rate of sales at all the outlets is also another area of responsibility. 3) Artist Management - I handle the inhouse artist management team which programmes the artists at all the outlets. The team of 4 is responsible for programming and selling of artists at outside private events.

In my role, I had to consult clients on User Flow, UX, UI, User Acquisition for their products (mobile apps). I had to work closely with various departments, to deliver products and services carefully crafted as per the client brief. [x]cube LABS is a globally leading firm, focused on providing innovative solutions at the intersection of mobile, cloud, social and insights. We specialize in providing strategy through execution and operations of complex technology solutions with an inviting and efficient user interface.[x]cube LABS today works with the Product, R&D, Marketing & IT Verticals of several big brands like Amazon, Honeywell, Cartoon Network, Sega, Mattel, Hasbro, GE, Sharp Electronics, Texas Instruments, Pearson Publishing to name a few. We specialize in consummate product innovation.As an Account Head, following were my key responsibilities:-1) Consult prospect clients coming through inbound/outbound marketing to achieve/design the best product. Being the initial interface of the company, responsibility was to acquire the client's trust.2) Process the RFQs received with the tech team and provide estimates to the prospects.3) Close the leads to achieve the annual individual targets, and contribute towards company's growth.4) Work closely with Presales team to formulate solutions for the client and create proposals. 5) Post closure endure the responsibility of Account Manager. In program hierarchy, Project Manager and Business Analyst reported to me with all status and progress reports.6) Keeping a track of the Project against the designed Project Plan and correcting team on deviations.7) Managing payment cycle with the client to maintain the cash inflow.

Worked closely with Account Managers of TVS Motors, Nissin Food(Top Ramen Company) and Cycle Aggarbatti on daily brand operations. Conducting competitive analysis on monthly basis for TVS Motors, monitoring social media presence of noodle brands, proof reading national print ad campaigns, monitoring media spends of competitive brands, foreseeing industry trends in scooter market and consuming coffee were everyday jobs. Summer training with Dentsu gave an elaborated, explicit information and learning of advertising market.

Pagal Parrot was a boutique brand services shop, which helped SME brands, local businesses and individuals to leverage the use of strategic brand tactics in order to achieve brand goals. Social media was a new element in marketing mix back then, and Pagal Parrot helped its clients to use content to enhance their brand awareness. Pagal Parrot connected highly talented pool of Art heads, Content writers, Graphic designers, Copywriters, Photographers and Brand consultants with firms requiring delivery quality of big agency names. Pagal Parrot during its best time had personnel from Leo Burnett, Capital Advertising and Percept working in their freelance time.Services offered :- Brand Consultancy, Graphic Designing, Social Media, Photography, Artist ManagementClients :- Royal Enfield, Swiss Naturen, Pepsico Beverages, Peddlers Restro, Purple Rice Restaurant, Score Nightclub, Sarhad Heritage Resort and KLG Hotel ChainIt was founded by Rishabh Kant Singh in 2012 and was closed in 2014 to avoid collision of his self employed interests while continuing his professional stint.

Clients handled - Avon Cycles, Samsung, Pepsi, Dainik Bhasker, Congress, Rayat-Bahra Group of Institutes, Health-Vitals and Amartex.Understanding competition, background, requirements, limitations and brand architecture of accounts and thereafter devising Brand Strategies and campaigns to achieve client's objective. I also did a photoshoot for a brand campaign of Congress Party in 2012 Elections.• Key day-today client contact and managing multiple projects from concept to completion-on- time• Enhancing & Sustaining Client Relationship• Handling & managing all ATL/BTL activities• Recommending and implementing strategies for driving ongoing client product needs• Identifying needs / challenges & proposing strategic solutions• Responsible for overseeing the execution of marketing solutions• Ensuring delivery and people management• Making pitches along with other agency staff to win new business

Clients handled - Nestle, Godrej, HDFC Bank, Birla Sunlife, IDEA Cellular, Aviva Life Insurance, SBI Life Insurance, Vodafone et. al.I was tasked to design intuitive BTL solutions for the existing clients and also develop event designs for new clients. From business development to event production, entire client lifecycle with our company was to be serviced by me. I brought new clients on board with out of the box event designs and solutions. Increasing appetite to learn creative strategies pushed me to join advertising industry soon.