Consulting, Incubation, Mentoring, implementation and execution of early stage growth strategies for startup entrepreneurs. Some of the projects listed below have been done in my individual capacity:Office of the Hon’ Supreme Court Receiver- Assisted the Committee under the office of the Hon’ Supreme Court Receiver to streamline construction efforts for stalled Amrapali projects affecting over 40,000 homebuyers & helped raise INR 650 Crore from SWAMIH Investment Fund-I (SBI Caps)… Show more Consulting, Incubation, Mentoring, implementation and execution of early stage growth strategies for startup entrepreneurs. Some of the projects listed below have been done in my individual capacity:Office of the Hon’ Supreme Court Receiver- Assisted the Committee under the office of the Hon’ Supreme Court Receiver to streamline construction efforts for stalled Amrapali projects affecting over 40,000 homebuyers & helped raise INR 650 Crore from SWAMIH Investment Fund-I (SBI Caps) through the subscription of NCDsDigital Business People Pte. Ltd. – https://www.dbp.com.sgHelped re-cast the business focus and service offerings of this Singapore-based digital transformation company into an Omni-Channel Customer Communication Management company. 247AROUND – https://www.247around.com (Pro-bono from inception to founder exit)Helped founders re-cast the B2C model to a SaaS platform based business. Early growth stage, strategy consulting and mentoring. Founded in 2015., the company was acquired by Servify in February 2022.Kebabplus Foods Private Limited - kebabplus.com — May ’12 - Jun '21Co-founded and launched a cloud kitchen food delivery business, App and call centre based order management, hyper-local delivery and cost-effective operations. Implemented innovative packaging and a multi-brand strategy, securing over 70% direct deliveries. Concluded operations after nine successful years/ COVID-19 pandemic.Ekgaon Technologies Private Limited — Jun ’13 - Oct ’17- Secured INR 20 million funding for livelihood project and transitioned the business into a farm-to-market eCommerce model- Conceptualized and built ekgaon.com and Ekgaon - One Village One World Network, connecting farmers/ producers across 500 villages, 100,000 acres, 170+ products, customers in 424 cities- Led impact monitoring and increased farmers' income by 63% in Madhya Pradesh & Chhattisgarh, - Mobile warehouse tools winning "Best Mobile Product" at GSMA Global Mobile Awards 2014 Show less

ACL Mobile Limited (erstwhile ACL Wireless Limited) is a pioneer in mobile communications and messaging in India and emerging markets. Recently acquired by Sinch AB (publ.) for a total cash consideration of INR 5350 million (SEK 655 million).- Worked closely with the Founder CEO to turn-around and build the start-up to a profitable company with revenue of close to INR one billion (and an EBITDA of ~60%) within 5 years.- Fund raise of USD 12.3 million from MIH India (Naspers) in… Show more ACL Mobile Limited (erstwhile ACL Wireless Limited) is a pioneer in mobile communications and messaging in India and emerging markets. Recently acquired by Sinch AB (publ.) for a total cash consideration of INR 5350 million (SEK 655 million).- Worked closely with the Founder CEO to turn-around and build the start-up to a profitable company with revenue of close to INR one billion (and an EBITDA of ~60%) within 5 years.- Fund raise of USD 12.3 million from MIH India (Naspers) in 2007.- Managed investor relations and reporting, worked with the technology team for KPI tracking, monitoring active users, returning users, user churn and usage across various services. - Annual budgeting, planning with the CFO and executing the budgeted plans alongside vertical heads to ensure budgeted targets are delivered. - Merger of two SBUs. Structuring three new verticals teams, analysing skill sets of over 250 cross functional resources and allocating them across the new structure- Developing functional leads into business heads. Trained and nurtured vertical heads which included helping them focus on KPIs driven monitoring and quarterly reporting.- Worked with the HR team and the vertical heads to re-cast the KPIs and roles of close to 300 employees to funnel down and fit in with the company’s Annual Budget and Revenue targets across individuals and teams. Show less

- Launched Frenzo as a co-branded mobile social networking service across carriers in India and Middle East. - Led the Frenzo brand and product conceptualisation, positioning, viral marketing and customer acquisition initiatives to generate 4.5 billion page views per annum.- Raised USD 12.3 million fromMIH India ( NASPERS) in 2007 for a 30% strategic investment.- Predicted in 2007 that “mobile internet will drive internet penetration in India” (on NDTV)- Product marketing &… Show more - Launched Frenzo as a co-branded mobile social networking service across carriers in India and Middle East. - Led the Frenzo brand and product conceptualisation, positioning, viral marketing and customer acquisition initiatives to generate 4.5 billion page views per annum.- Raised USD 12.3 million fromMIH India ( NASPERS) in 2007 for a 30% strategic investment.- Predicted in 2007 that “mobile internet will drive internet penetration in India” (on NDTV)- Product marketing & monetisation strategies for other ACL products and services globally- Driving customer acquisition activities for ACL services across deployments (40+ carrier networks across 25 countries) via carrier support and digital marketing- Consumer Research and Consumer Usage Data Analytics- Support business development through carrier pitches in key markets (India, Thailand, Middle East & Africa)Predicted the opportunity in mobile-only data businesses even in the early days of mobile internet and therefore 'Frenzo' was launched as a pure play mobile social networking service accessible via GPRS enabled phones. The service was available for mobile users across leading mobile operator wap portals in India and Middle East. Soon had a loyal returning user base and was one of the highest traffic generators on GPRS across the leading carrier networks in India and middle east. Show less

Enhanced strategic brand planning capabilities at the agency. Conducted strategic brand planning and consumer research for key clients such as Hyundai (Santro and Sonata V6). Conducted new business pitches and won some key clients like National Geographic Channel, Vardhman and Moser Baer. SSC&B was the second agency of Lowe Lintas and part of the Interpublic Group.

A web integration and e-business consulting company, INTIQUA, emerged from the merger of NetAcross, xchange21, and part-funding by eVentures (Softbank and Newscorp) in 2001. Joined Netacross in Sep 2000 after my white paper on leveraging online communities caught senior management's attention. Led user interface development for ABN AMRO Bank Online Banking, adopted globally. Managed client engagement and cross-functional teams. Executed online brand strategies for Yahoo! India and developed… Show more A web integration and e-business consulting company, INTIQUA, emerged from the merger of NetAcross, xchange21, and part-funding by eVentures (Softbank and Newscorp) in 2001. Joined Netacross in Sep 2000 after my white paper on leveraging online communities caught senior management's attention. Led user interface development for ABN AMRO Bank Online Banking, adopted globally. Managed client engagement and cross-functional teams. Executed online brand strategies for Yahoo! India and developed gaming applications for pampers.com targeting young mothers. Show less

Joined Contract Advertising in Jul 1997 during its startup phase after a successful summer internship. Worked on brand strategy projects for marquee clients such as NIIT Education, Dabur, Live-In Jeans, among others. Conducted 'Understanding the Indian Youth' study for Unilever and psychographic segmentation for ITC's 'Young Affluent Urban Smoker' in Delhi and Mumbai.