• Spearheading a new brand, Snackify – a complete snacks brand partnering with the senior manager of Haldirams Retail division.• Developed the marketing plan for increasing brand awareness and digital presence of Snackify.• Developed birthdays and kitty party packages for different customer segments. Managed menu selection, decoration and food costs to ensure attractive and cost – effective offering.• Conducted catchment analysis and competitor benchmarking to study the business environment and understanding consumer demographics and preferences for targeted marketing strategies.• Collaborate with various marketing agencies and vendors to ensure cohesive branding activities and strong digital presence.

• Executed digital campaign for Dabur Amla Hair Oil in Delhi, achieving 1.9% additional sales. • Executed digital campaign for Real Mango drink in Punjab to boost market share. • Organized and managed a video contest in 7 Delhi NCR colleges to drive student engagement and promote Dabur products.

• Managed daily operations successfully, contributing to a monthly revenue of 1.2 crores with active team collaboration.• Managed inventory operations for more than 10 product categories with timely audits and managing relationships with departments to ensure smooth supply chain operations.• Led and supervised a team of 10-15 members ensuring smooth operations and exceptional customer service.• Responsible for employee payroll administration system ensuring accurate payroll processing.• Responsible for team training and mentoring to maintain performance standards for efficient and high-quality service while establishing a culture for knowledge sharing.