Experienced editor with over 10 years of experience, having written over 100 coffee table books. Adept at crafting compelling pieces with attention to detail and a deep understanding of the client’s goals and intentions. An expert in drafting award submissions, with a strong focus on bids and property awards (local and international), sustainability awards, and CSR awards. Leadership skills honed by managing a team of eight professionals including four designers, two writers, one researcher, and one IT specialist.Key Contributions:Written over 100 coffee table books.Secured over 200 wins in award submissions with a win rate of 92%.Managed a team of eight; four designers, two writers, one researcher, and one IT specialist.

As a content coordinator, I draft final copies for company and client branding and PR projects, working closely with clients to ensure clear and concise content. I coordinate project work between writers and the design team, offering suggestions to enhance content. Before approving content for print or publication, I carefully read, evaluate, and verify all materials from the editorial and design teams. My responsibilities also include editing diverse projects such as coffee table books, articles, reports, brochures, and more. Additionally, I conduct interviews to recruit new writers and designers, ensuring a talented team. I oversee the entire process from drafting to recruitment, providing high-quality content that effectively communicates clients' messages.Key Contributions:Secured and successfully completed PR for major multinational clients like Top 10 British Accounting firm UHY, Swiss building materials conglomerates Holcim, Lafarge and Hanson and Colliers International. Led public relations exercises for Holcim, UHY, and Namfatt Corporation.

Responsibilities::• Plan, implement and manage creative and effective public relations strategies for various clients.• Plan, organise and coordinate PR activities. Determine KPIs for each activity and measure performance. Writing and preparing speeches, presentations, interview answers, press releases, articles, etc for clients.• Liaise with the news media including TV press, newspapers, social media and marketing professionals to ensure the best media coverage for clients. Build and maintain relationships with the news media.• Work with the client’s marketing team to ensure each PR activity is consistent with and strengthens the client's corporate brand and image. • Analyse KPIs performance and results of PR strategies and prepare reports.