Rishab Mahajan Email & Phone Number

Mumbai, Mh, In

Bengaluru, Karnataka, India

India

Mumbai, Maharashtra, India

As a part of the Brand Development team for Pond's, I developed a strategy based on the following three pillars to help the brand win in E-commerce:1) Right portfolio: Recommended innovations to fill in portfolio gaps based on 24 in-depth consumer immersions and analysis of key competitors across demand spaces; Suggested limited edition launch ideas to build excitement and premium associations around the brand2) Right bundling: Laid down bundling principles based on analysing… Show more As a part of the Brand Development team for Pond's, I developed a strategy based on the following three pillars to help the brand win in E-commerce:1) Right portfolio: Recommended innovations to fill in portfolio gaps based on 24 in-depth consumer immersions and analysis of key competitors across demand spaces; Suggested limited edition launch ideas to build excitement and premium associations around the brand2) Right bundling: Laid down bundling principles based on analysing competition on Nykaa and extrapolating insights from Pond’s bundling practices in the Indonesian market3) Right deployment: Benchmarked Pond’s against competitors on ratings and reviews, search rankings and A+ content; Reported key shortcomings and suggestions to the performance marketing team Show less

Gurgaon, Haryana, India

I. Responsibilities: 1) Achieved $1 MM+ worth of renewed engagement for 2 Fortune 500 pharmaceutical clients by managing a brand tracking program involving marketing research across 7 countries2) Led the execution of a global message recall study in 3 strategic markets | Delivered 5 actionable recommendations adopted directly to modify client's promotional strategy to beat competition3) Facilitated launch of blockbuster drug for new indication by leading a demand estimation… Show more I. Responsibilities: 1) Achieved $1 MM+ worth of renewed engagement for 2 Fortune 500 pharmaceutical clients by managing a brand tracking program involving marketing research across 7 countries2) Led the execution of a global message recall study in 3 strategic markets | Delivered 5 actionable recommendations adopted directly to modify client's promotional strategy to beat competition3) Facilitated launch of blockbuster drug for new indication by leading a demand estimation study4) Handled critical phases of market research including vendor management and adverse event reportingII. Achievements:1) Recognized as “The Most Impactful Employee” from a team of 80+ for contribution to the tracking programIII. Initiatives1) Mentored 3 new recruits on best practices to improve efficiency of project delivery by 10%2) Campus Ambassador | 20% increase in job applications through engagement with 100+ students Show less

New Delhi Area, India

Facilitated expansion by benchmarking firm's tech solutions against 10 competitors in Africa

Designed questionnaires and testing templates for certifications provided by Vskills in the finance domain

Pgdm, Marketing, 3.56/4

Activities and Societies: Gold Medallist | Area Top 5 - Marketing | OPJEMS Scholar | Coordinator, Communications Committee | Core Member.

International Exchange Program, Business Management, 3.38/4

Among the 17 students selected for the International Exchange Program from a batch of 238. Received a merit scholarship of INR 2L.

Bachelor Of Commerce - B.Com (Hons), 8.297/10

Activities and Societies: President, Enactus Hindu - the social entrepreneurship society | Placement cell | Commerce Society | Finance &.

Commerce, Class Xii: 96.4% Class X: 10/10 Cgpa

1) Recipient of Certificate of Merit by CBSE for being among the top 0.1% successful candidates in Economics and Accountancy in Class XII.