Md Rishad Hassan Email & Phone Number

New South Wales, Australia

37 Crowley Blvd, Claymore, NSW, Australia

Bela Vista & Surry Hills - NSW, Australia

• Achievements:
• Leading big data personalisation program to drive highly relevant offers through email, Facebook and other digital channels where every customer communication is unique and personalised. This capability has driven over.
• Personalisation has been contributing strongly to drive Voice of Customer (VOC) score improvement by more than 10 points in the last 18 months. Members have become 24% more engaged and ROI for Personalisation was over.
• Integration of Rewards Personalisation capability into its Digital platform is one of the core strategic goals for Woolworths. I have successfully lead a project, which has completed phase 1 and already delivered over.
• Lead projects to deliver highly innovative solutions like a personalised shopping list, which is forecasted to drive c$5m in

• Lead a team of senior analysts responsible for providing expert options, implement best analytics processes, executing data-driven marketing campaigns, providing insights & reporting to senior stakeholders and lead.
• Successfully lead the project to launch Qantas Cash in NZ delivering over 500K new members to Qantas Loyalty
• Improved the performance of Qantas online store by enhancing the use of available data and insight from past campaigns to reach a target of 13 billion points redemption in a calendar year.
• Lead project to optimise the overall campaign lifecycle for Qantas Cash resulting in 10% improvement in revenue

Parramatta, Sydney, NSW

As a senior analyst and level 4 manager, my role was to utilise the business intelligence function to deliver cost reduction and process optimisation for the top projects run by the corporate finance divisionAchievements - Implemented Information Governance & DQ framework optimising business processes across corporate finance, sales & marketing- Automated.

Sydney, Australia

Leading the data quality function by driving activities to support the data quality management program, ensuring data integrity across all business intelligence capabilities by regular measurement and reporting.Achievements - Implemented industry leading Data Quality framework, which has enabled BI to govern data integrity and quality of data that are.

As a result of Hutchison & Vodafone merger, 3 separate campaign tools were required to be merged into one optimised solution. I performed the role of the subject matter expert and business owner of the BI project to deliver best in business campaign & data mining capability for sales & marketing teams.Achievements - Successfully implemented the most.

Lead the insight and reporting function for the Campaign team in BI. Provide actionable insights to Marketing and Sales teams enabling them to effectively measure the success of the marketing offers to the existing and prospect customers. Establish business processes and cultural shift to measure all campaign effectiveness by producing Post Campaign.

Perform proactive analysis of customer behavioural data to produce and communicate data driven insights, reports and analysis helping the business understand the existing customer base in order to drive more targeted and effective marketing initiatives, launching new products and measuring the success. Coaching the other analysts in the team on the best.

Generating Customer lists for the marketing team using SQL code in TERADATA or TCRM, accurately interpreting marketing requirements to produce customer lists from the Data Warehouse. Participate across all areas of campaign process, from indicative numbers through to Post Campaign Reporting. Educating the business on existing data models for effective.

Bachelor In Computer & Information Technology, Information Technology

Bachelor'S In Computer & Information Systems, Computer And Information Sciences, General