Rishad Tobaccowala is a Founder at The Rethinking Work Platform. They possess expertise in online advertising, strategy, digital strategy, digital marketing, integrated marketing and 45 more skills. Colleagues describe them as "Rishad & I first met when he was head of a pioneer digital advertising agency named Giant Step & I was the head of a pioneer digital target marketing & media planning SaaS startup named @Plan. It was the dawn of the internet as a commercial advertising & marketing medium and both of us had individually bet all we had that this infant medium would prove a success. Who could possibly imagine then that the internet would become the largest advertising medium of them all. And yet here we are a quarter century later & Rishad remains a vital force in digital innovation, thought leadership & strategic insight, It is a distinct honor & privilege to work with Rishad."