As a Director, and Brand Manager at Ybrands, my digital leadership experience drives company growth. With a focus on UX, product management, and optimization, I achieve revenue growth, customer satisfaction, and differentiation.I lead large-scale digital transformations, positioning Ybrands as an innovative, customer-centric brand. Website redesigns, app development, and personalization strategies create exceptional user experiences, setting us apart.Deep knowledge of UX and product management shapes successful digital experiences. Integration of emerging technologies like AI and voice interfaces drives innovation and enhances customer engagement.As a leader, I inspire teams to achieve outstanding results. Collaboration, excellence, and accountability form our culture. Effective stakeholder management builds strong partnerships.Thriving in an evolving/start-up environment, I embrace change, establish effective processes, and drive growth. Accountability, teamwork, and partnerships are fundamental to my approach.Analytical skills enable strategic, data-driven decision-making. Optimization of digital experiences delivers measurable results. Strong communication fosters influence and relationship-building.As Director and Brand Manager, I drive Ybrands' success through digital leadership. With a focus on UX, product management, and optimization, I achieve growth, satisfaction, and differentiation. Large-scale transformations, emerging technologies, and collaboration set us apart. Thriving in an evolving/start-up environment, I establish processes, drive growth, and build partnerships. Analytical decision-making and communication foster success. Together, we shape Ybrands' future.

Digital Communications Manager at Ontario Trillium Foundation, Canada, overseeing media strategies and execution. Led a dynamic team, orchestrated event crews, managed all social media platforms, and curated engaging content, ensuring brand consistency and audience engagement. Played a pivotal role in enhancing the foundation's online presence and community outreach.

I had the privilege of serving as an Assistant Professor at MES Mampad College Autonomous, Kerala, India, specialising in Media and Communication. Expertise in Graphic Production, Photography, and Television Production.

Experienced Intern - Graphic and Multimedia Designer adept in Brand Identity, UI, and UX. Collaborated on cross-functional teams, ensuring brand consistency and creating engaging digital experiences.