• Responsible for the implementation and delivery of HR development initiatives & objectives and ensures HR service delivery to all employees across the organization.• Leading the HR department and all people related processes and initiatives across the organization, creating and executing the delivery of localized people strategy aligned with business goals and objectives.• Leading a full range of Human Resources Generalist functions including recruitment, compensation and benefits, employee relations, training and development, performance management and retention for ConnectX, reporting directly to the Country Head and CEO.• Drafts Job Descriptions for all technical and non-technical roles, develops sourcing strategies, conduct first level shortlisting by interviewing the candidates.• Managed healthy influx of talent and cross-functional rotations in collaboration with the management team and led other talent related initiatives that support retention and morale at the company.• Defined KPIs for all employees across the organization and defined performance standards in coordination with their department heads. Developed and implemented a company wide performance management and performance based incentives system to encourage and reward high performingwork culture.• Managing complex employee relations and grievances in an effective manner. Conducted effective, thorough, and objective investigations as required.• Introduced and managed employee engagement activities to break the ice between different departments.• Conducted exit interviews and worked on an analysis for addressing highlighted improvement areas.• Assists the management in identifying training needs for all employees. Coordinated, managed and negotiated with external consultants, domain experts and trainers for trainings identified by the business.

• Responsible for providing HR services to AHS and AAD, reports directly to the Managing Director and Finance Director in UK office.• Developing job descriptions, sourcing talent, head hunting resources and suitability (right to work and DBS check) and reference check runs beforeemploying successful candidates.Responsible for preparing contracts, negotiating offers and smooth onboarding process for all employees in UK office.• Drafted the HR Policy for Apex Housing Solutions and Apex Airspace Development as per UK employment laws and standards.• Maintaining employee files in soft form and employees’ data on Atlas Citation HRIS and managing payroll for AHS.• Responsible for Conflict management and addressing disciplinary cases in UK office.

• Responsible for full employee life cycle management including recruitment, onboarding, employee development, retention and offboarding.• Tested, selected, Implemented, and maintained the HRIS software for the NIC.• Developed and implemented the Performance management system at the NIC and supported all departments in defining KPIs for their respective teams.• Developed and implemented benefits and rewards strategy and proposed employee engagement activities outside of work environment.• Recruitment against key positions in the company• Supported all incubated startups with their hiring needs – recruited talent for tech-based startups from different industry verticals and provided HR advisory services whenever required.• Supported startups in structuring their teams and defining their roles to increase team performance.• Assisted in developing and delivering training for staff members and incubated startups.• Assisted the community team in startups’ community building initiatives.• Project Planning for virtual incubation, virtual acceleration and pre-incubation programs by the NIC.• Assisted the Program team in writing a winning proposal for NIC Faisalabad bidding.

Implemented HR policies and procedures and compliance matters across the board.• Managed all recruitment activities for the NIC including drafting JDs, advertising vacancies, headhunting, shortlisting candidates, and conducting firstinterviews.• Produced contracts and new starter packs for new employees.• Handled monthly payroll, EOBI, pay raises and deductions for all employees.• Increased company wide efficiency by designing and implementing formal performance review process.• Supported delivery of cyclical HR processes e.g. annual performance review, salary & bonus review and promotions.• Assisted compliance department in internal and external quarterly and annual HR Audits by Ignite and Jazz.• Introduced and maintained Employee Health Insurance with 100% coverage for all employees and their dependents.• Assisted the management with new/ evolving initiatives as and when requested.• Managed the HR department single-handedly for 8 months.• Assisted the Community Management team in startups’ HR need assessment and provided HR support to all incubated startups whenever required.• Introduced virtual employee and startups’ engagement activities during COVID-19.• Project planning and monitoring for Teamup Angels – Pakistan’s first exclusive community to connect angel investors and startups. Assisted the TAteam to successfully launch Teamup Angels.• Planned, organized and led the Techstars Global Startup Weekend (Women), invited by the United Nations (UNO) to participate in the GlobalTechstars conference in Singapore.

• Assisted the HR Manager with day-to-day HR operations and HR service delivery to all employees and incubated startups.• Revised the existing HR policy, provided general HR policy guidance and interpretation to all employees and ensured its implementation.• Streamlined all existing HR processes, developed and maintained HR dashboard and maintained all employee records.• Compiled and created all HR forms to ensure project compliance as per Ignite’s guidelines.• Performed and coordinated new hire processing, including paperwork, orientation, and payroll sign-up.• Processed and assisted with employee resignations, voluntary and involuntary terminations, including conducting applicable exit interviews,processing paperwork, and communication with payroll etc.

Created, edited, and managed content for more than 25 company and clients’ websites and web pages ensuring content wasupdated and monitored regularly.• Created content involving SEO, Landing page optimization and link building to improve search engine performance - attracted usersto websites and drove growth.• Performed keyword search for site optimization, display ads and competitive bidding.• Wrote articles to help build better image of the company.