A passionate marketeer who works on the art of turning data and consumer insights into stories that elevate brand image and drive profitability. Built a diverse work experience from different geographies (UAE and India) and sectors (retail, technology, banking, start-up). Started career from traditional marketing and communication, and evolved with the changing media and consumer landscape into new age brand evangelist using digital, social, VR, AR and ecommerce. Follows a proactive approach to work and enjoys setting things up from scratch. Equally at ease in chaos and ambiguity, as well as with systems and processes. Built high performing teams and created environments of performance driven work culture. Works with an entrepreneurial enthusiasm and has his core values firmly held on equality and sustainability.