👋 Welcome to my LinkedIn profile! I'm Rishav Pandey, a passionate digital marketing professional with a keen interest in leveraging innovative strategies to drive growth and engagement.With 7+ of experience in the dynamic field of digital marketing, I specialize in crafting data-driven campaigns that deliver measurable results. From developing comprehensive marketing strategies to executing targeted campaigns across various channels, I thrive on the challenge of connecting brands with their audiences in meaningful ways.My expertise spans areas such as search engine marketing (SEM), social media marketing, programmatic marketing, and e-commerce marketing. I'm committed to staying ahead of the curve by continuously learning and adapting to emerging trends and technologies in the ever-evolving digital landscape.Outside of work, you can find me exploring new coffee shops, experimenting with photography, or volunteering with local nonprofits. I'm always eager to connect with fellow professionals, exchange insights, and explore potential collaboration opportunities.Let's connect and embark on an exciting journey of growth and success together!Specialties: Search Marketing, Social Media Marketing, Programmatic, Display Advertisement, E-Commerce Marketing, Analytics, Client Servicing, Branding, Lead Generation & Conversion
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DirectorPublicis MediaMumbai, Mh, In
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DirectorPublicis Global Delivery (Pgd) Dec 2024 - PresentMumbai, Maharashtra, India -
Associate Director - Biddable MediaPublicis Media Apr 2023 - Nov 2024Mumbai, Maharashtra, IndiaPerformance & Programmatic Media: • Lead the team for EMEA markets for Search, Social, and programmatic Marketing. • Handling end-to-end operations of SEM, Social, programmatic & and e-commerce accounts including media planning, activation, reporting & and client servicing for multiple Hospitality, BFSI, FMCG, Healthcare & Technology Brands• Client servicing, driving D2D key conversation, managing escalation• Driving annual planning, key campaign launch ownership• Ensure KPIs are met, golden rules are implemented, delivering media efficiencies, and RACI guideline is implemented• Managing QBRs• Providing strategic input on Performance and Commerce perspective (balancing on-site and off-site), ensuring plans are meeting overall deliverables, mapping the right metrics• Oversee media planning and activation• Ensuring quality deliverables as per the defined SLAs and brand KPIsTeam Management:• Designing and standardizing best practices: Creating and implementing processes that drive efficiency and improve performance.• Optimizing processes: Identifying areas for improvement and implementing changes to increase efficiency and productivity.• Upskilling and certifications: Providing training and development opportunities to enhance the skills and knowledge of my team members.
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Group HeadPublicis Media Oct 2021 - Mar 2023Mumbai, Maharashtra, India- Performance & Programmatic Media: o Leading the team for Dubai, Australia, New Zealand, Hongkong & Thailand markets for SEM, SMM, Programmatic Marketing & Analytics. o Handled end-to-end operations of SEM, Social & Programmatic accounts including media planning, activation, reporting & client servicing for multiple BFSI, FMCG, Healthcare & Technology Brands for the ANZ & Thailand market. o Client servicing, driving D2D key conversation, managing escalation o Driving annual planning, key campaign launch ownership o Ensure KPIs are met, golden rules are implemented, delivering media efficiencies, and RACI guideline is implemented o Managing QBRs o Providing strategic input on Performance and Commerce perspective (balancing on-site and off- site), ensuring plans are meeting overall deliverables, mapping the right metrics o Oversee media planning and activation o Ensuring quality deliverables as per the defined SLAs & Brand KPIs - Team Management: o Designing & Standardizing the best practices o Optimize processes to improve work efficiency o Upskilling and Certifications for the teammates
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Business Manager - Biddable MediaPublicis Media Oct 2020 - Sep 2021Mumbai, Maharashtra, India- Performance & Programmatic Media: o Accountable for end-to-end operations for SEM & Social accounts including campaign planning, implementation, optimizations, and performance review for top Technology, BFSI & FMCG Clients o Strategize & Execute paid search, social and programmatic campaigns under the CPC & CPM model to build out brand awareness and increase conversion - Team Management: o Designing & Standardizing the best practices o Optimize process to improve work efficiency
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Digital Marketing AssociatePublicis Media Oct 2018 - Sep 2020Mumbai Area, IndiaResponsible for strategic digital planning, setting up and executing campaigns across multiple biddable platforms ex. Google Ads, SA360, DCM, Amazon Marketing Services, Facebook Business, etc. & engaging with the client on a day to day basis.Hands-on approach to account management and at the same time managing, overseeing & mentoring a team of 12 digital marketing Analysts & Associates in the practice of account management, campaign execution & optimization of various Google AdWords, Bing Ads, Display & Video 360, Google Campaign Manager, The Trade Desk, Facebook Business Manager & LinkedIn Campaign Manager accounts.
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Digital Marketing AnalystPublicis Media Mar 2017 - Sep 2018Mumbai Area, IndiaAccountable for day to day account management across multiple biddable platforms like Google Ads, Bing Ads & Amazon Marketing Services.Setting up campaigns, ad copy writing, keyword research, competitor landscape monitoring, account reporting (daily, weekly, monthly etc.) and account optimization.Handled a team of 3 PPC specialists & the daily activities of various Google AdWords, Bing Ads & Amazon Advertising accounts.
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Information Security TraineeNettech Private Limited May 2014 - May 2015Kharagpur Area, India“Network Management Trainee"
Rishav Pandey Skills
Rishav Pandey Education Details
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Essentials Of Leadership -
Postgraduation Diploma -
Mumbai UniversityBachelor Of Engineering (B.E.) -
Vidya Bharti Chinmaya VidyalayaHigh School Examination (A.I.S.S.E. 2010)
Frequently Asked Questions about Rishav Pandey
What company does Rishav Pandey work for?
Rishav Pandey works for Publicis Media
What is Rishav Pandey's role at the current company?
Rishav Pandey's current role is Director.
What schools did Rishav Pandey attend?
Rishav Pandey attended Indian School Of Business, Indira Gandhi National Open University, Mumbai University, Vidya Bharti Chinmaya Vidyalaya.
What are some of Rishav Pandey's interests?
Rishav Pandey has interest in Civil Rights And Social Action, Education, Science And Technology, Human Rights, Arts And Culture.
What skills is Rishav Pandey known for?
Rishav Pandey has skills like Networking, Network Security, Microsoft Excel, Microsoft Word, Microsoft Office, Java, Html, Windows, Sql, Red Hat Linux, Cascading Style Sheets, Javascript.
Who are Rishav Pandey's colleagues?
Rishav Pandey's colleagues are Amit Bansal, Fabiola Del Nogal Campos, Felipe Minella, Alexandra Megyesi, Olivier Porte, Sonal Chauhan, Victor Guerrier.
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