Contribution to the organisation -•Product pricing: Analyzing and comparing the price of RB’s product with its competitors product.•Beat planning: Understanding the map of distributors supply chain process and its management.•Store categorization: Allocating grades to various stores at different locations based on various sales data.•Market potential: Finding out new opportunities for expansion of business in new areas and to capture more markets.Quality Outcome of my contribution-•With the help of survey conducted, organisation found out new potential business for its growth.•Around 20-25 new potential stores were allocated for expansion.•competitive advantage.•Identification of the best stores based on sales data.•Identification of underdeveloped stores.•Planning and delivering strategies to the under developed stores how to increase the sale.