• Responsible for conceptualizing and executing key brand and retail strategies in conjunction with Lenovo partners and Lenovo central marketing team across Gulf territories including Pakistan and Iraq.• Draw-up quarterly marketing activities across the region by allocating budget towards brand and retail/partner activities to ensure TOM brand awareness and achieve set SO targets.• Activities involved regulars such as ATL, BTL, Social, Digital, Events, SPIFF, Co-marketing activities, Incentive partner trips etc.• Ensure max visibility of brand Lenovo across all key retailers & SMB partners via, Display, Instore branding SIS, Promoters etc

• Lead the development and implementation of annual marketing plans that result in consistent sales increases.• Strategize innovative concepts to help Brand Emax achieve lead position in top-of-mind recall in both consumer & business space in a tightly contested retailer environment.• Draw up marketing calendar and launched marketing & communication programs across various verticals including ATL (Press/Radio/TV/OOH/Social/ Online), BTL, Visual Merchandising, Cross Category Promotion, PR, CRM, Loyalty (Member Loyalty programs - Airmiles/ Skywards/Shukran/Etisalat), bank initiatives including EPP.• Close interaction with category managers, buyers, stores managers, vendor-marketing teams to launch localized promotional campaigns.• Lead dialogues with creative, media & third party consultants/vendors in choosing the ideal creative and media strategies.• Review & analyze marketing campaigns to study success/failure quotients and take improved/corrective action plans.• Manage a team of 8 highly motivated professionals and reporting directly to CEO.• Conduct reviews for and hire outside agency resources (PR, research marketing, interactive, print 
media). • Help other Emax territories with strategic inputs.

Provide strategic direction for brands to aid marketing across different verticals. Key Brands include Samsonite/American Tourister, Himalayan Herbals, Bosch, ID Design, P&G.• Identify unique and relevant messaging opportunities at shopper level• Initiated unique window display at specialty outlets to increase footfalls/sales• Initiating research in consultation with research agencies• Successful conceptualization & execution of promotions/offers during low activity periods resulting increased sales

• Strategize direction of overall brand communication for top brands• Lead integrated solutions (advertising, public relation and media consultancy) for client communication needs• Ideate and drive execution of community programs and CSR initiatives• Initiate secondary and focused primary research to study industry trends and consumer preferences• Business Development pitches

Managed advertising requirements of Major brands like Sony, Cathay Pacific Airways, Twinings and Exxon MobilKey Achievements with Sony & PlayStation (Consumer Electronics)• Instrumental in winning the entire Sony account for FP7• Have been a member of the team that has been a part of Sony's advertising evolution in the Middle East region• Handled categories such as Mini Hi-Fi, Micro Hi-Fi, PlayStation2 & PlayStation Portable, Digital Still Cameras, Home Theatre Systems, DVD Decks, Car Audio Systems, Camcorders, CTV and Sony Corporate• Conceptualize & nurture Sony mother brand and various sub-brands• Initiate clients to several research projects to ascertain the effectiveness of communication (TV and Press) and to understand the U & A patterns of consumers in different countries• Bring in new categories of Home Theatre Systems, DVD Decks, Mobile Phones in important markets like Iran, Nigeria, Saudi Arabia under the PF7 fold• Handle BTL, events etc apart from mainline advertising